diff --git a/readme.md b/readme.md
index c929aee..4068053 100644
--- a/readme.md
+++ b/readme.md
@@ -1,17 +1,17 @@
 
 # Ark
 
-Ark is a static website generator written in Python. It transforms a
+ Here Ark is a static website generator written in Python. Ark transforms a
 directory of text files into a self-contained website that can be viewed
 locally or served remotely.
 
-* Ark is extensible. It has builtin support for source files written
+* Ark is extensible. Ark has builtin support for source files written
   in [Markdown][] and [Syntex][], but can be extended via plugins to support
   any similar text-to-html format.
 
 * Ark is flexible. By default it produces sites with page-relative links
   that can be viewed locally without any need for a web server (ideal for
-  distributing project documentation in html format), but it can easily
+  distributing project documentation in html format), but ark can easily
   produce sites with resource or directory-style urls.
 
 See Ark's [documentation][] or the Ark [sample site][] for further details.