MFALME: Dawa ya KUSU – Leadership That Delivers

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Objective:
Create a 60s animated campaign video to energize MFALME supporters, ideal for WhatsApp, TikTok, Facebook, and campus screens.

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Animation Style:

• 2D Character Animation / Motion Graphics (Bold, energetic, campaign style)
• 3D-cartoon look for characters and main symbol (crown, leadership badge)
• Bold typography for slogans and campaign hooks
• Smooth scene transitions, energetic pacing
• University/campus-friendly backgrounds and icons
• Crown or leadership symbol present throughout

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Script/Storyboard Plan:

1. Opening (3s):
   • Scene: MFALME logo/crown appears, upbeat music starts.
   • Slogan: “MFALME: Dawa ya KUSU”
2. Core Message (15s):
   • Character animation (MFALME rallies students; energetic montage)
   • Swahili/English text overlays (leadership, impact, solutions)
   • VO (temporary TTS or script): “Viongozi wa kweli wanatoa matokeo – MFALME delivers!”
3. Proof Points (20s):
   • Show campus impact, community scenes, students empowered
   • Caption: “Tested. Proven. Results-Oriented.”
   • Animation: statistics, testimonials (visual style)
4. Call-to-Action (10s):
   • Scene: MFALME waving with other student leaders
   • Slogan: “Vote MFALME – Leadership That Delivers!”
5. Outro (7s):
   • Big bold: “Jionee Tofauti! (Experience the Change)”
   • Video end-screen: social media handles, campus locations, crown visual

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Voiceover:

• Human, strong, confident (male or neutral)
• Swahili/English mix; campus tone
• You will provide final VO; TTS mockup optional for preview

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Delivery Assets:

• Final animated MP4 60s (plus 30s & 15s cut-downs)
• Thumbnail / cover image
• Source files (After Effects/Blender if needed)
• SRT captions (Swahili/English mix)
• Social media exports (vertical for TikTok/WhatsApp, landscape for campus screens)

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Timeline:

• Day 1: Script + storyboard
• Day 2: Animation + VO sync (use TTS if VO delayed)
• Day 3: Final polish + formats/export

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Assignees / Teams:

• Campaign Media Team
• Digital Mobilization Team
• Creative / Design Lead
• Social Media Distribution Team

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Labels:

• animation
• campaign
• urgent
• social media

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Acceptance Criteria:

• Campus-friendly visuals, energetic style
• 3D-cartoon style for key symbols
• Bold typography, clear branding
• Final VO integrated (or preview with TTS)
• Exported for all intended channels
• Turnaround: 2–3 days

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Alternative Title: “Vote MFALME – Tested. Proven. Results-Oriented.”

Optional: Add 30s teaser and 15s reminder if time allows.