The game binary already incorporates all data files it needs, including fonts.
With some luck, we could link the game fully statically as at https://github.com/utdemir/ghc-musl and https://github.com/nh2/static-haskell-nix.
Then, if there is any value added in that, it could be packages as AppImage (https://docs.appimage.org/index.html).
Related: Windows binaries could be statically linked as well, perhaps, to avoid distributing all those dlls as separate files.
Edit: see the note at the end of Makefile.