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Despite the fact that the dataset was anonymized (no username or movie name was released) yet two Researchers at University of Texas released a `paper <https://www.cs.utexas.edu/~shmat/shmat_oak08netflix.pdf>`_ where they showed how they have de-anonymized a maximum chunk of the daetaset.
They scraped the IMDB Website and by statistical analysis on these two datasets, they were able to identify the movie names and also the individual names. Ten years down the line they have published yet another `paper <https://www.cs.princeton.edu/~arvindn/publications/de-anonymization-retrospective.pdf>`_ where they have reviewed de-anonymization of datasets in the present world. There are other instances too where such attacks have been made which led to the leakage of private information.
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