| version | alpha | ||||||||||||||||||||||||||||||||||||||||||
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| name | Adazo | ||||||||||||||||||||||||||||||||||||||||||
| description | Beauty/lifestyle Amazon storefront on warm paper with blush rose accents — product photography first; pure white wells f | ||||||||||||||||||||||||||||||||||||||||||
| colors |
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| typography |
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| rounded |
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| spacing |
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| components |
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Beauty/lifestyle Amazon storefront on warm paper with blush rose accents — product photography first; pure white wells for studio shots.
Domain: adazo.com
Primary conversion: Shop on Amazon
CSS path: src/index.css
This file is the normative brand contract. Change tokens here first, then mirror into CSS, then components.
Extracted from live CSS. Prefer these names in new work:
| Token | Value |
|---|---|
| primary | #1a1418 |
| secondary | #4a3f45 |
| tertiary | #b76e79 |
| neutral | #faf7f8 |
| bamboo | #b76e79 |
| bamboo-deep | #944e5a |
| card | #ffffff |
| charcoal | #1a1216 |
| cream | #f7f1f3 |
| gold | #c4a07a |
| ink | #1a1418 |
| ink-soft | #4a3f45 |
| leaf | #d4a5ad |
| line | #eadfe4 |
| moss | #5c2e3a |
| muted | #7a6d74 |
| paper | #faf7f8 |
| paper-2 | #f3ecef |
| sunset | #d4846a |
| well | #ffffff |
| wood | #c9a08a |
- Use tertiary (or the brand accent listed above) for interaction — not arbitrary new hues.
- Keep product image wells pure white when this is an Amazon-affiliate surface.
- Display: Cormorant Garamond
- Body/UI: DM Sans
- Do not add a third family without updating this file.
- Follow existing container max-widths and section padding in the live CSS.
- Sticky headers must leave scroll-margin for in-page anchors.
- Prefer one primary CTA per view.
- Match existing shadow/glow language in the stylesheet; do not add Material-style heavy elevation unless already present.
- Respect
prefers-reduced-motionfor hover transforms.
- Prefer rounded pills for CTAs and soft cards as in live components.
Map to existing classes in the primary stylesheet (names vary by site):
| Role | Look for |
|---|---|
| Primary button | .btn-primary, .btn.primary, brand CTA class |
| Secondary button | .btn-secondary, .btn-ghost, outline CTA |
| Card | .card, .card-soft, product card |
| Field | .field, form inputs |
| Nav | header/nav link styles |
Reuse these; do not invent a parallel component set.
Do
- Read this file before UI work on Adazo.
- Keep brand accent usage consistent with live pages.
- Update this file in the same PR when brand tokens change.
Don't
- No cold cyan/obsidian (Kyasi). Never put brand color washes over product image wells.
- Ship one-off hex in components when a token exists.
- Copy another brand’s palette into this site without an intentional redesign + DESIGN.md rewrite.