diff --git a/README.rst b/README.rst
index 5507d58..a3afa51 100644
--- a/README.rst
+++ b/README.rst
@@ -38,6 +38,10 @@ This package contains two tools for backing up PostgreSQL database dumps.
 | look at one of them and shoot us a comment!    | to ask for help and advice!    |
 +------------------------------------------------+--------------------------------+
 
+.. |you-can-help| image:: https://img.shields.io/badge/-You%20can%20help-green?style=for-the-badge
+   :alt: You can help
+.. |support| image:: https://img.shields.io/badge/-Support-green?style=for-the-badge
+   :alt: Support
 .. _community support channel: https://github.com/akaihola/pgtricks/discussions
 
 
diff --git a/setup.py b/setup.py
index b024da8..4d6186a 100644
--- a/setup.py
+++ b/setup.py
@@ -1,4 +1,52 @@
+"""Setuptools entry point for pgtricks"""
+
+import re
+from typing import Pattern
+
 from setuptools import setup
 
 
-setup()
+SIDEBAR_RE = re.compile(r"\+---.*:alt: Support", re.DOTALL)
+CONTRIBUTORS_RE = re.compile(r"""\nThanks goes .*\nThis project follows """, re.DOTALL)
+
+
+def replace(name: str, regex: Pattern[str], replacement: str, content: str) -> str:
+    """Replace/remove a section from the package description, based on a regex
+
+    Raise an exception if the regular expression doesn't match anything.
+
+    """
+    modified_content = regex.sub(replacement, content)
+    if modified_content != content:
+        return modified_content
+    raise RuntimeError(
+        f"The {name} wasn't found in README.rst using the pattern {regex.pattern!r}"
+    )
+
+
+def make_pypi_compliant_readme() -> str:
+    """Remove raw HTML from ``README.rst`` before packaging
+
+    The sidebar and the contributors table should only be shown on GitHub. They must be
+    removed before being displayed on PyPI. The simplest way to do this is to simply
+    match and strip it when creating a distribution archive.
+
+    This function reads the contents of ``README.rst``, removes the sidebar, replaces
+    the contributors raw HTML section with a plain-text link to the README on GitHub and
+    returns the resulting string.
+
+    :return: The contents of a PyPI compliant ``README.rst``
+
+    """
+    with open("README.rst", encoding="utf-8") as readme_file:
+        original_readme = readme_file.read()
+    no_sidebar_readme = replace("sidebar", SIDEBAR_RE, "", original_readme)
+    return replace(
+        "contributors table",
+        CONTRIBUTORS_RE,
+        "\nSee README.rst_ for the list of contributors.\n\nThis project follows ",
+        no_sidebar_readme,
+    )
+
+
+setup(long_description=make_pypi_compliant_readme())