Copywriting techniques for natural, persuasive, human-sounding text. Complements the humanizer skill.
7 copywriting frameworks:
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitation, Solution)
- BAB (Before, After, Bridge)
- FAB (Features, Advantages, Benefits)
- 4Ps (Picture, Promise, Prove, Push)
- 4Cs (Clear, Concise, Compelling, Credible)
- STAR-S (Situation, Task, Action, Result, So what)
Plus: Cialdini's 7 persuasion principles, emotional copywriting, storytelling patterns, voice development, platform-specific formats, and Bahasa Indonesia copywriting tips.
# Load the skill
skill_view(name="copywriting")
# Apply frameworks to draft copy
# The skill provides templates and examples for each framework# Copy to your Hermes skills directory
cp -r src/copywriting ~/.hermes/skills/| File | Description |
|---|---|
SKILL.md |
Main skill with frameworks, principles, and examples |
scripts/humanize_tiptap.py |
Script to humanize text in Tiptap editor format |
1.4.0
MIT