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+https://hbr.org/2016/06/visualizations-that-really-work
+
+This article essentially continues to elucidate that data visualization is the key point of business value for these events. Outright saying that acumen in data 
+visualization has gone from something that was once "nice to have" to something that is "required" points toward a mass-upskilling for career-focused employees.
+The article also goes into detail about the types of data relevant in regards to business value with "conceptual" and "data-driven" data visualizations. Conceptual
+visualizations focus on ideas and aim to teach something. In contrast, data-driven visualizations use statistical analysis as a base and aim to inform and enlighten. 
+Having a working competency pertaining to creating visualizations for both types is crucial to keeping yourself an attractive candidate on the job market.