diff --git a/apps/web/src/app/convert/page.tsx b/apps/web/src/app/convert/page.tsx
index 0ac56c6..08b05b4 100644
--- a/apps/web/src/app/convert/page.tsx
+++ b/apps/web/src/app/convert/page.tsx
@@ -206,8 +206,8 @@ function ConvertForm() {
 
         <p className="text-xs text-gray-600 leading-relaxed">
           Your CSV is stored in your account and is visible only to you.
-          Files are retained per SBA policy. Data is processed on SBA
-          infrastructure; nothing is sent to third-party services.
+          Files are retained per our data-retention policy. Data is processed
+          internally; nothing is sent to third-party services.
         </p>
       </form>
     </main>
diff --git a/apps/web/src/app/help/page.tsx b/apps/web/src/app/help/page.tsx
index f9ff6d6..f35191a 100644
--- a/apps/web/src/app/help/page.tsx
+++ b/apps/web/src/app/help/page.tsx
@@ -17,7 +17,7 @@ export default function HelpPage() {
     <main className="max-w-3xl mx-auto px-4 py-10">
       <h1 className="text-3xl font-bold mb-2">Help</h1>
       <p className="text-sm text-gray-600 mb-8">
-        How to use the SBA CSV to XML converter, common errors, and
+        How to use the CSV to XML converter, common errors, and
         who to contact if something goes wrong.
       </p>
 
@@ -36,7 +36,7 @@ export default function HelpPage() {
 
       <Section id="overview" title="What this tool does">
         <p>
-          The SBA CSV to XML converter takes a counseling or training
+          This tool takes a counseling or training
           CSV export from Salesforce and produces an XSD-compliant XML
           file ready for submission to the SBA. Along the way it:
         </p>
diff --git a/apps/web/src/app/layout.tsx b/apps/web/src/app/layout.tsx
index 1025d30..0d25c03 100644
--- a/apps/web/src/app/layout.tsx
+++ b/apps/web/src/app/layout.tsx
@@ -5,8 +5,8 @@ import { Nav } from "@/components/nav";
 import { ErrorBoundary } from "@/components/error-boundary";
 
 export const metadata: Metadata = {
-  title: "SBA CSV to XML Converter",
-  description: "Convert SBA counseling and training CSV files to XML format",
+  title: "CSV to XML Converter",
+  description: "Convert counseling and training CSV files to XML format",
 };
 
 export default function RootLayout({
diff --git a/apps/web/src/app/login/page.tsx b/apps/web/src/app/login/page.tsx
index 6c5725d..817d704 100644
--- a/apps/web/src/app/login/page.tsx
+++ b/apps/web/src/app/login/page.tsx
@@ -40,7 +40,7 @@ export default function LoginPage() {
       <div className="w-full max-w-sm space-y-6">
         <div className="text-center">
           <h1 className="text-2xl font-bold">Sign In</h1>
-          <p className="text-gray-500 mt-1">SBA CSV to XML Converter</p>
+          <p className="text-gray-500 mt-1">CSV to XML Converter</p>
         </div>
 
         <form onSubmit={handleSubmit} className="space-y-4">
diff --git a/apps/web/src/app/page.tsx b/apps/web/src/app/page.tsx
index 35c240f..3c1d718 100644
--- a/apps/web/src/app/page.tsx
+++ b/apps/web/src/app/page.tsx
@@ -18,7 +18,7 @@ export default function Home() {
       {/* Hero */}
       <section className="text-center mb-16">
         <h1 className="text-3xl sm:text-4xl font-bold mb-4">
-          SBA CSV to XML Converter
+          CSV to XML Converter
         </h1>
         <p className="text-base sm:text-lg text-gray-700 mb-8 max-w-2xl mx-auto leading-relaxed">
           Upload counseling or training CSV exports from Salesforce,
@@ -120,7 +120,7 @@ export default function Home() {
 
       {/* Footer note */}
       <p className="text-xs text-gray-500 text-center">
-        Your data stays on SBA infrastructure. Nothing is sent to
+        Your data is processed internally. Nothing is sent to
         third-party services.
       </p>
     </main>
diff --git a/apps/web/src/app/signup/page.tsx b/apps/web/src/app/signup/page.tsx
index bd18800..c188285 100644
--- a/apps/web/src/app/signup/page.tsx
+++ b/apps/web/src/app/signup/page.tsx
@@ -74,7 +74,7 @@ export default function SignupPage() {
       <div className="w-full max-w-sm space-y-6">
         <div className="text-center">
           <h1 className="text-2xl font-bold">Create Account</h1>
-          <p className="text-gray-500 mt-1">SBA CSV to XML Converter</p>
+          <p className="text-gray-500 mt-1">CSV to XML Converter</p>
         </div>
 
         <form onSubmit={handleSubmit} className="space-y-4">
diff --git a/apps/web/src/components/nav.tsx b/apps/web/src/components/nav.tsx
index 98cb50c..9b7d6d0 100644
--- a/apps/web/src/components/nav.tsx
+++ b/apps/web/src/components/nav.tsx
@@ -33,7 +33,7 @@ export function Nav() {
         {/* Desktop layout */}
         <div className="hidden md:flex items-center gap-6">
           <Link href="/dashboard" className="font-semibold text-lg">
-            SBA Converter
+            CSV to XML Converter
           </Link>
           {links.map(({ href, label }) => (
             <Link
@@ -66,7 +66,7 @@ export function Nav() {
           href="/dashboard"
           className="md:hidden font-semibold text-lg"
         >
-          SBA Converter
+          CSV to XML Converter
         </Link>
         <button
           type="button"