diff --git a/OWNERS b/OWNERS
index 4bcac9e8678..c3f66e592fc 100644
--- a/OWNERS
+++ b/OWNERS
@@ -1,10 +1,15 @@
 # See the OWNERS docs: https://git.k8s.io/community/contributors/guide/owners.md
 
 approvers:
+  - sig-cluster-lifecycle-leads
+  - cluster-api-admins
+  - cluster-api-maintainers
   - cluster-api-azure-maintainers
 
 reviewers:
+  - cluster-api-azure-maintainers
   - cluster-api-azure-reviewers
 
 labels:
-  - sig/azure
+  - sig/cluster-lifecycle
+  - area/provider/azure
diff --git a/OWNERS_ALIASES b/OWNERS_ALIASES
index c93cc43419c..f19839bf774 100644
--- a/OWNERS_ALIASES
+++ b/OWNERS_ALIASES
@@ -1,6 +1,21 @@
 # See the OWNERS_ALIASES docs: https://git.k8s.io/community/contributors/guide/owners.md#owners_aliases
 
 aliases:
+  sig-cluster-lifecycle-leads:
+    - luxas
+    - justinsb
+    - timothysc
+  cluster-api-admins:
+    - justinsb
+    - detiber
+    - davidewatson
+    - vincepri
+  cluster-api-maintainers:
+    - justinsb
+    - detiber
+    - ncdc
+    - vincepri
+    - chuckha
   cluster-api-azure-maintainers:
     - awesomenix
     - justaugustus