diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index d1b3a46ee87..5c56be36600 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index 4783e2df837..e84adf18010 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin.zipkin2</groupId>
   <artifactId>parent</artifactId>
-  <version>2.10.5-SNAPSHOT</version>
+  <version>2.11.0</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -112,7 +112,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>2.11.0</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-autoconfigure/collector-kafka/pom.xml b/zipkin-autoconfigure/collector-kafka/pom.xml
index 39a2e01e173..f125ee526de 100644
--- a/zipkin-autoconfigure/collector-kafka/pom.xml
+++ b/zipkin-autoconfigure/collector-kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-kafka</artifactId>
diff --git a/zipkin-autoconfigure/collector-kafka08/pom.xml b/zipkin-autoconfigure/collector-kafka08/pom.xml
index ca829154f0f..a07875cbf5b 100644
--- a/zipkin-autoconfigure/collector-kafka08/pom.xml
+++ b/zipkin-autoconfigure/collector-kafka08/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-kafka08</artifactId>
diff --git a/zipkin-autoconfigure/collector-rabbitmq/pom.xml b/zipkin-autoconfigure/collector-rabbitmq/pom.xml
index f6fc3ba5d7a..61db9ddde99 100644
--- a/zipkin-autoconfigure/collector-rabbitmq/pom.xml
+++ b/zipkin-autoconfigure/collector-rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-rabbitmq</artifactId>
diff --git a/zipkin-autoconfigure/collector-scribe/pom.xml b/zipkin-autoconfigure/collector-scribe/pom.xml
index f5352f7f82e..daf930c7286 100644
--- a/zipkin-autoconfigure/collector-scribe/pom.xml
+++ b/zipkin-autoconfigure/collector-scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-scribe</artifactId>
diff --git a/zipkin-autoconfigure/metrics-prometheus/pom.xml b/zipkin-autoconfigure/metrics-prometheus/pom.xml
index b7a92d95867..2d94d0671b7 100644
--- a/zipkin-autoconfigure/metrics-prometheus/pom.xml
+++ b/zipkin-autoconfigure/metrics-prometheus/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <artifactId>zipkin-autoconfigure</artifactId>
     <groupId>io.zipkin.java</groupId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/zipkin-autoconfigure/pom.xml b/zipkin-autoconfigure/pom.xml
index 7d6ed002e89..d9d2ea6b81b 100644
--- a/zipkin-autoconfigure/pom.xml
+++ b/zipkin-autoconfigure/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <!-- TODO: group ID change: https://github.com/openzipkin/zipkin/issues/2132 -->
diff --git a/zipkin-autoconfigure/storage-cassandra/pom.xml b/zipkin-autoconfigure/storage-cassandra/pom.xml
index e4dfb0ad130..929b45b8032 100644
--- a/zipkin-autoconfigure/storage-cassandra/pom.xml
+++ b/zipkin-autoconfigure/storage-cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-cassandra</artifactId>
diff --git a/zipkin-autoconfigure/storage-cassandra3/pom.xml b/zipkin-autoconfigure/storage-cassandra3/pom.xml
index b3786e88aa6..7764fa6ca2f 100644
--- a/zipkin-autoconfigure/storage-cassandra3/pom.xml
+++ b/zipkin-autoconfigure/storage-cassandra3/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-cassandra3</artifactId>
diff --git a/zipkin-autoconfigure/storage-elasticsearch/pom.xml b/zipkin-autoconfigure/storage-elasticsearch/pom.xml
index c51514167c6..0ac0b14d0f8 100644
--- a/zipkin-autoconfigure/storage-elasticsearch/pom.xml
+++ b/zipkin-autoconfigure/storage-elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-elasticsearch</artifactId>
diff --git a/zipkin-autoconfigure/storage-mysql/pom.xml b/zipkin-autoconfigure/storage-mysql/pom.xml
index 5f1045c71bd..d85109c9f5d 100644
--- a/zipkin-autoconfigure/storage-mysql/pom.xml
+++ b/zipkin-autoconfigure/storage-mysql/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-mysql</artifactId>
diff --git a/zipkin-autoconfigure/ui/pom.xml b/zipkin-autoconfigure/ui/pom.xml
index 3b46b9362a7..bb4e92d702e 100644
--- a/zipkin-autoconfigure/ui/pom.xml
+++ b/zipkin-autoconfigure/ui/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-ui</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index f211ced6453..fbb20f64644 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index cc9cb41e071..d0d9e028da6 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/kafka08/pom.xml b/zipkin-collector/kafka08/pom.xml
index 590f54bbb5d..95e09280832 100644
--- a/zipkin-collector/kafka08/pom.xml
+++ b/zipkin-collector/kafka08/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka08</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index 807599eaa60..870abc2b0f1 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-collector-parent</artifactId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index 5262ede58cc..e4e15a13840 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index 97cd18257bb..e7d8ca28eac 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit/pom.xml b/zipkin-junit/pom.xml
index d27473b4e77..4db3e4c18ea 100644
--- a/zipkin-junit/pom.xml
+++ b/zipkin-junit/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-junit</artifactId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index 81108a5ab05..2b9db5ab798 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <!-- TODO: group ID change: https://github.com/openzipkin/zipkin/issues/2132 -->
diff --git a/zipkin-storage/cassandra-v1/pom.xml b/zipkin-storage/cassandra-v1/pom.xml
index ef492b0dfbe..4acd3d81e0a 100644
--- a/zipkin-storage/cassandra-v1/pom.xml
+++ b/zipkin-storage/cassandra-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra-v1</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index 8cfa6992cca..802cf19d174 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index b895c3129ea..dc9d3320137 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index ca30f6f5245..4535820e7b8 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index 364ba643471..8b12c41b2ce 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin-storage-parent</artifactId>
diff --git a/zipkin-ui/pom.xml b/zipkin-ui/pom.xml
index 109271bb26d..5fd74bc03d6 100644
--- a/zipkin-ui/pom.xml
+++ b/zipkin-ui/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <!-- TODO: group ID change: https://github.com/openzipkin/zipkin/issues/2132 -->
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index 991aaa42a69..2f16f060b35 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.5-SNAPSHOT</version>
+    <version>2.11.0</version>
   </parent>
 
   <artifactId>zipkin</artifactId>