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AGENTS.md — ProjectAmazonPH

Amazon PPC Coaching Brand — Ryan's business training Filipino VAs to become Amazon PPC specialists. The operational hub for content, marketing, brand, and student acquisition.

Identity

Field Value
Owner Ryan Roland Dabao
Business Amazon PPC coaching (₱2,999 / ₱5,999 / ₱9,999 tiers)
Social FB @projectamazonph · YT @RyanRolandDabao · LI @ryandabao
FB Group fb.com/groups/3158233264458437 ("Project Amazon.PH")
FB Page "Upskill Pilipinas — Freelancing Community" (@projectamazonph)
Mission Filipino VAs: ₱15k → ₱80k+/month through PPC specialization

Directory Structure

ProjectAmazonPH/
├── amazon_ph_flow/        ← CrewAI workflow reference (AGENTS.md contains CrewAI API docs)
├── assets/                ← Graphics, images, media
├── brand-kit/             ← Brand guidelines, logos, colors, voice
├── content-calendar/      ← Social media content scheduling
├── crewai/                ← Multi-agent AI workflows
├── marketing/             ← Marketing collateral, ad copy, funnels
├── seo/                   ← SEO research and strategy
├── tool-audit/            ← Tool evaluations
├── facebook-content-engine.md  ← FB posting strategy (Page 9AM, Group 6PM daily)
└── MASTER-PLAN.md         ← Overall business strategy

Content Engine

Channel Schedule Content
FB Page 9:00 AM daily Educational posts, tips, case studies
FB Group 6:00 PM daily Community engagement, discussions, Q&A
YouTube @RyanRolandDabao Long-form training videos, testimonials
LinkedIn ph.linkedin.com/in/ryandabao Professional networking, thought leadership

Product Tiers

Tier Price Target
PPC Foundations ₱2,999 Career shifters, complete beginners
Accelerated Mastery ₱5,999 VAs with some PPC experience
Ultimate Transformation ₱9,999 Advanced specialists, agency owners

Guardrails

DO NOT

  • ❌ Mix brand voice — ProjectAmazonPH is educational/aspirational, not corporate
  • ❌ Post to Facebook without confirming content aligns with content calendar
  • ❌ Share client data or PPC account credentials in these files
  • ❌ Edit facebook-content-engine.md without understanding the 9AM/6PM posting cadence

DO

  • ✅ Write in first-person educational voice (Ryan's perspective)
  • ✅ Reference real PPC results where possible (₱50M+ managed ad spend)
  • ✅ Keep brand documents updated when positioning changes
  • ✅ Check MASTER-PLAN.md before strategic decisions

Key Files

File Purpose
facebook-content-engine.md Social media posting strategy (Page + Group)
MASTER-PLAN.md Overall business strategy and roadmap
brand-kit/ Visual identity, logos, brand guidelines
content-calendar/ Scheduled posts and campaigns
seo/ SEO keyword research and strategy
amazon_ph_flow/AGENTS.md CrewAI technical reference (auto-generated)

Updated: 2026-07-02 | Part of Ryan's Hermes Agent workspace