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PRD — ProjectAmazonPH

Version: 2.0 | Status: Approved | Last Updated: 2026-07-09

Product Overview

ProjectAmazonPH is an Amazon PPC coaching and training ecosystem purpose-built for Filipino virtual assistants. Founded by Ryan Roland Dabao (14-year VA veteran, 8-year PPC specialist, ₱50M+ in managed ad spend), the ecosystem transforms Filipino VAs from general virtual assistants earning ₱15k/month into specialized Amazon PPC experts earning ₱80k+/month.

Core Value Proposition: "From Zero to ₱80k+/Month" — structured PPC coaching that bridges the VA-to-specialist salary gap through proven systems, hands-on training, and gamified progression.

Ecosystem Overview

Platform Purpose URL Status
AMPH Academy Full course platform — 8 modules, 31 lessons, interactive tools, gamification amph-academy.vercel.app ✅ Live
ProjectAmazonPH Site Marketing hub — brand, blog, enrollment projectamazonph-courses.netlify.app ✅ Live
PPC Companion Interactive PPC tools — campaign builder, bid simulator ppc-companion (internal) ✅ Built
Interview Lab AI-powered VA interview prep interview-lab (Vercel) ✅ Deployed

Core Product: AMPH Academy

Curriculum — 8 Modules, 31 Lessons

Each lesson includes real ₱ figures, analogies grounded in the Filipino VA experience, illustrated diagrams, and actionable takeaways.

Module Title Lessons
0 Onboarding 3
1 Foundations — CPC, ACoS, TACoS, RoAS 5
2 Keyword Research — match types, workflow, negatives 4
3 Listing Optimization — quality score, anatomy, A+ Content 3
4 Campaign Architecture — Sponsored Products, Brands, Display 4
5 Portfolio Strategy — 60/20/10/10 allocation, pacing, seasonal 3
6 Bidding Lab — strategies, position economics, budget pacing 3
7 Search Term Triage — negatives, STR analysis, optimization 3
8 Competitive Intelligence — Brand Analytics, SOV, benchmarking 3

Interactive Practice Tools

Tool Description Scenarios
Campaign Builder Build complete campaign structures with keywords, bids, and budgets 5 packs (kitchen, electronics, garden, fitness, beauty)
Bid Elevator Practice bidding decisions under pressure with real market data 10 scenarios
STR Triage Arena Classify search terms against the clock with expert scoring 20 search terms

Gamification & Progress

  • 17 badges across 5 skill categories
  • XP & streak system — daily consistency tracking
  • Leaderboard — competitive motivation
  • Certificate generation — verifiable credentials for clients
  • Progress dashboard — per-module completion tracking
  • Analytics dashboard — performance trends and improvement areas

Student Outcomes

"Two years doing calendar management. Thought that was just the ceiling. Took the course, ran the sims, landed a US client in 6 weeks." — Maria, Manila (₱15k → ₱65k)

"Client asked if I knew Amazon ads. Said yes without thinking. Then panicked. Found ProjectAmazonPH Academy, went through everything, and actually delivered." — Carlos, Cebu (₱18k → ₱80k)

Product Tiers

Tier Price Delivery Includes Status
PPC Foundations ₱2,999/mo Self-paced platform All 8 modules, 31 lessons, 3 simulations, progress tracking ✅ Live
Accelerated Mastery ₱5,999/mo Coaching program Above + certification prep, resource library, live Q&A ✅ Live
Ultimate Transformation ₱9,999/mo Elite mentorship Above + 1-on-1 coaching, resume review, job placement ✅ Live

Value Stack (Bonuses)

Bonus Value Tier
PPC VA Income Accelerator Kit ₱8,000 Foundations+
6-Figure VA Business System ₱25,000 Accelerated+
Elite PPC Specialist Authority Package ₱50,000 Ultimate

Target Audience

Primary: Filipino VAs

  • Current VAs earning ₱15k–₱30k/month
  • Wanting to specialize in high-value Amazon PPC
  • Self-motivated, English-proficient, tech-literate
  • Age: 22–35, typically with 1–5 years VA experience

Secondary: Career Shifters

  • BPO workers transitioning to VA industry
  • Fresh graduates with business/marketing degrees
  • Returning OFWs seeking remote work

User Stories

Prospective Student

  • US-01: I can learn about the program through Facebook, YouTube, and the website
  • US-02: I can see clear pricing, curriculum, and outcomes before purchasing
  • US-03: I can choose a tier that fits my budget and commitment level
  • US-04: I can join a community of fellow students for support

Enrolled Student

  • US-05: I can progress through structured PPC training at my own pace
  • US-06: I can access exercises, templates, and real PPC scenarios
  • US-07: I can get coaching feedback on my campaign builds
  • US-08: I can connect with alumni for networking and job referrals
  • US-09: I can track my progress and skill development

Alumni / Graduate

  • US-10: I can access ongoing resources and community support
  • US-11: I can mentor new students (earn while learning)
  • US-12: I can get job placement support through the network

Feature List

Marketing & Community (Current)

Feature Platform Status
Facebook Page (Upskill Pilipinas) @projectamazonph ✅ Active
Facebook Group (Project Amazon.PH) Private group ✅ Active
YouTube Channel @RyanRolandDabao ✅ Active
LinkedIn Profile Ryan Roland Dabao ✅ Active
Landing Pages Netlify (3 tiers) ✅ Active
Content Calendar Facebook daily posts ✅ Active
Brand Kit Colors, fonts, voice, guidelines ✅ Built
SEO Plan Keywords, on-page, technical SEO ✅ Built

Course Delivery (Live — AMPH Academy)

Feature Description Status
8-Module Curriculum 31 MDX lessons with real ₱ figures ✅ Live
Campaign Builder 5 scenario packs (35+ campaigns) ✅ Live
Bid Elevator 10 bidding decision scenarios ✅ Live
STR Triage Arena 20 search term classification scenarios ✅ Live
Gamification 17 badges, XP, streaks, leaderboard ✅ Live
Certificate Generation Verifiable credentials ✅ Live
Student Dashboard 11-tab progress tracking ✅ Live
Admin Dashboard User, course, badge, settings management ✅ Live
Live Classes Admin CRUD, student registration, scheduling ✅ Live

Platform (Planned)

Feature Description Priority
Job board Placement matching High
Community forums Student-to-student discussion Medium
Mobile app iOS/Android access Low

Brand Identity

Element Specification
Name ProjectAmazonPH
Short Name Project AMPH
Tagline "From Zero to ₱80k+/Month"
Colors Orange (#FF6B35) + Navy (#1A1A2E) + Sky Blue (#007EFF)
Voice Direct, encouraging, specific, bilingual (Taglish)
Target Outcome VA (₱15k) → PPC Specialist (₱80k+/mo)

Tech Stack (AMPH Academy)

Layer Technology
Framework Next.js 16 (App Router)
Language TypeScript
UI Tailwind CSS, shadcn/ui, Framer Motion
State Zustand
Database SQLite (Prisma ORM, 27 models)
Auth JWT (jose, HttpOnly cookies)
Content MDX (31 lesson files)
Design Project Aurora — Deep Navy + Orange, glass morphism
Deploy Vercel (amph-academy.vercel.app)

Success Metrics

Metric 6-Month Target 12-Month Target
Total enrolled students 100 500
Course completion rate >70% >75%
Salary increase (avg) +300% +400%
Facebook Group members 5,000 20,000
YouTube subscribers 1,000 10,000
Monthly revenue (tier sales) ₱200k ₱1M
NPS >50 >60