- Created PRD.md — full product requirements
- Created DEV-PLAN.md — 6-phase development plan
- Created WORKLOG.md — session tracking
- Created docs/architecture.md — brand + content architecture
- Created docs/decisions.md — ADRs
- Completed BRAND-KIT.md with full brand guidelines
- Completed MASTER-PLAN.md — full campaign plan
- Completed MARKETING-STRATEGY.md — funnel + channels
- Completed SEO-PLAN.md — keyword and technical SEO
- Completed CONTENT-CALENDAR.md — Month 1 schedule
- Completed TOOL-AUDIT.md — assets and gaps
- Completed facebook-content-engine.md — automated posting system
- CrewAI research: 8-output amazon_ph_flow report
Decisions:
- Facebook-first distribution strategy (Page 9AM, Group 6PM)
- Taglish bilingual voice for content
- Orange + Navy brand colors
Next:
- Begin Facebook Group growth phase
- YouTube content production