diff --git a/cmd/redpanda-connect/main.go b/cmd/redpanda-connect/main.go
index da8a740661..e15177f333 100644
--- a/cmd/redpanda-connect/main.go
+++ b/cmd/redpanda-connect/main.go
@@ -16,7 +16,7 @@ var (
 	// DateBuilt date built set at compile time.
 	DateBuilt string
 	// BinaryName binary name.
-	BinaryName string = "redpanda-connect"
+	BinaryName string = "rpk connect"
 )
 
 func redpandaTopLevelConfigField() *service.ConfigField {