diff --git a/README.md b/README.md
index 5358320..038d1dd 100644
--- a/README.md
+++ b/README.md
@@ -81,6 +81,50 @@ pip install agentplane-control-plane
 PyPI name is `agentplane-control-plane`; import is `control_plane`; CLI is `control-plane`.
 See [`RELEASING.md`](RELEASING.md) for releases.
 
+Every command below has an equivalent module form that needs nothing on `PATH`:
+
+```bash
+control-plane status            # console script
+python -m control_plane status  # same thing, always available
+```
+
+### If `control-plane` isn't found
+
+`pip` drops the console script into your interpreter's scripts directory
+(`Scripts\` on Windows, `bin/` elsewhere) and **cannot** add that directory to
+`PATH` — no Python package can, so this is not something we can fix from our end.
+pip usually prints a warning when it happens; it is easy to miss.
+
+Three ways out, best first:
+
+```bash
+pipx install agentplane-control-plane   # isolated venv + a bin dir already on PATH
+uv tool install agentplane-control-plane
+python -m control_plane serve           # no install change; works immediately
+```
+
+Or put the directory on `PATH` yourself — `python -c "import sysconfig; print(sysconfig.get_path('scripts'))"`
+prints the one to add.
+
+This bites hardest on Windows with the [Python Install Manager](https://docs.python.org/3/using/windows.html),
+which puts only its `python.exe` shim on `PATH` and leaves each interpreter's
+`Scripts\` off it.
+
+### After upgrading Python
+
+Installs belong to one interpreter. A new Python is a new, empty `site-packages`,
+so **both** forms stop working after an upgrade — `control-plane` as "command not
+found", `python -m control_plane` as the clearer `No module named control_plane`.
+Reinstall into the new interpreter:
+
+```bash
+python -m pip install --upgrade agentplane-control-plane
+```
+
+If you added a scripts directory to `PATH` by hand, note that it is usually
+version-scoped (e.g. `...\pythoncore-3.14-64\Scripts`) and will need updating too.
+`pipx` and `uv` avoid this by pinning their own interpreter.
+
 From a clone:
 
 ```bash
diff --git a/control_plane/__main__.py b/control_plane/__main__.py
new file mode 100644
index 0000000..f4887e1
--- /dev/null
+++ b/control_plane/__main__.py
@@ -0,0 +1,12 @@
+"""Run the control plane as a module: ``python -m control_plane <cmd>``.
+
+Equivalent to the ``control-plane`` console script, but reachable without the
+interpreter's ``Scripts``/``bin`` directory on PATH.
+"""
+
+from __future__ import annotations
+
+from control_plane.cli import main
+
+if __name__ == "__main__":
+    main()
diff --git a/control_plane/cli.py b/control_plane/cli.py
index 2e73dc0..6961f7f 100644
--- a/control_plane/cli.py
+++ b/control_plane/cli.py
@@ -4,11 +4,20 @@
 
 import argparse
 import os
+import pathlib
 import sys
 
 
+def _prog() -> str:
+    """Name this invocation by how it was reached, so hints stay copy-pasteable."""
+    if pathlib.Path(sys.argv[0]).name == "__main__.py":
+        return "python -m control_plane"
+    return "control-plane"
+
+
 def main() -> None:
-    parser = argparse.ArgumentParser(prog="control-plane")
+    prog = _prog()
+    parser = argparse.ArgumentParser(prog=prog)
     sub = parser.add_subparsers(dest="cmd", required=True)
 
     serve = sub.add_parser("serve", help="Run the FastAPI control plane (foreground)")
@@ -62,7 +71,7 @@ def main() -> None:
         info = servicectl.status()
         raise SystemExit(0 if info.get("running") else 1)
     elif args.cmd == "ui":
-        print("UI is served with the API. Run: control-plane serve --port 8800")
+        print(f"UI is served with the API. Run: {prog} serve --port 8800")
         print("Then open http://127.0.0.1:8800/")
         raise SystemExit(0)
 
diff --git a/tests/test_cli_entrypoints.py b/tests/test_cli_entrypoints.py
new file mode 100644
index 0000000..ba7486e
--- /dev/null
+++ b/tests/test_cli_entrypoints.py
@@ -0,0 +1,51 @@
+"""The console script and ``python -m control_plane`` must stay interchangeable.
+
+The module form is what users fall back to when the interpreter's scripts
+directory is not on PATH, so it is a supported entrypoint, not a convenience.
+"""
+
+from __future__ import annotations
+
+import subprocess
+import sys
+
+import pytest
+
+
+def _run(*args: str) -> subprocess.CompletedProcess[str]:
+    return subprocess.run(
+        [sys.executable, "-m", "control_plane", *args],
+        capture_output=True,
+        text=True,
+    )
+
+
+def test_module_form_is_runnable() -> None:
+    proc = _run("--help")
+    assert proc.returncode == 0, proc.stderr
+    assert "serve" in proc.stdout
+
+
+def test_module_form_names_itself_in_usage() -> None:
+    """Hints must be copy-pasteable for whoever cannot reach the console script."""
+    proc = _run("--help")
+    assert "usage: python -m control_plane" in proc.stdout
+
+
+def test_module_form_hints_use_the_module_form() -> None:
+    proc = _run("ui")
+    assert "python -m control_plane serve" in proc.stdout
+    assert "control-plane serve" not in proc.stdout
+
+
+@pytest.mark.parametrize(
+    "argv0,expected",
+    [("control-plane", "control-plane"), ("__main__.py", "python -m control_plane")],
+)
+def test_prog_follows_invocation(
+    argv0: str, expected: str, monkeypatch: pytest.MonkeyPatch
+) -> None:
+    from control_plane import cli
+
+    monkeypatch.setattr(sys, "argv", [argv0])
+    assert cli._prog() == expected