diff --git a/Makefile b/Makefile
index 3d22339..35baa7f 100644
--- a/Makefile
+++ b/Makefile
@@ -23,6 +23,7 @@ TESTCOMMAND := "set -e; echo '* oc: '; oc version ; \
 .PHONY: help
 help: ## Help
 	@awk 'BEGIN {FS = ":.*##"; printf "\nUsage:\n  make \033[36m<target>\033[0m\n"} /^(\s|[a-zA-Z_0-9-])+:.*?##/ { printf "  \033[36m%-35s\033[0m %s\n", $$1, $$2 } /^##@/ { printf "\n\033[1m%s\033[0m\n", substr($$0, 5) } ' $(MAKEFILE_LIST)
+	@echo -e "\nCustom build+upload with: make UPLOADREGISTRY=quay.io/foo TAG=testme build upload\n"
 
 ##@ Build-related tasks
 .PHONY: build