Sample Insights
Women are more likely to buy compared to men (~65%) Maharashtra, Karnataka and Uttar Pradesh are the top 3 states (~35%) The adult age group (30-40 yrs) is max contributing (~50%) Amazon, Flipkart and Myntra channels are max contributing (~80%)
Final Conclusion to improve Vrinda store sales:
Target women customers of the age group (30-40 yrs) living in Maharashtra, Karnataka, and Uttar Pradesh by showing ads/offers/coupons available on Amazon, Flipkart, and Myntra.