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Charlene7Ww/README.md

Hi there! This is Charlene, Jiayu Wei πŸ’ƒ

πŸƒβ€β™€οΈ About Me

πŸ’Ό Data analyst, Data Engineer

πŸ‘©β€πŸŽ“ M.S. in Business Analytics @ WFU πŸ‡ΊπŸ‡ΈοΌ› B.S. in Marketing & Applied Mathematics @ PolyU πŸ‡­πŸ‡°

πŸ˜„ Other Passions & Talents: Member of the school basketball team in UG; Volunteer teaching; Outdoor cycling

⛓️ Get in touch Follow Charlene on LinkedIn Follow Raymo111 on Instagram

Professional Summary

Data Professional specializing in B2B retail analytics (CPG/snacks), with expertise in market entry strategy, operational efficiency, and cross-industry analytics (finance, advertising). Proven ability to drive growth through end-to-end data solutions - from ETL pipelines (Python/SQL/Airflow) and predictive modeling to statistical analysis (hypothesis testing, regression) and interactive dashboards (Tableau/Power BI), automating insights that boosted sales.

πŸ›  TECHNICAL SKILLS

  • Programming & Tools: Python (Pandas, Scikit-Learn, TensorFlow), SQL, R, Git
  • BI & Viz: Tableau, Power BI, Matplotlib, Seaborn
  • Data Engineering: Airflow (Astro), MinIO, Docker, Spark, AWS
  • Analytics: A/B Testing, Data Modeling, ML, NLP, Forecasting

πŸ“ Analytic & Engineering Projects

Data Engineering

  • (Jun 2025) Stock Market ETL Pipeline with Airflow (Astro) An end-to-end pipeline that fetches NVDA stock data via Yahoo Finance API, stores it in MinIO, processes it in a Spark container, and loads it into PostgreSQL via Airflow. Dashboard is built using Metabase.

MySQL

Python

  • (Oct 2025) Page Optimization AB Test Project End-to-end A/B testing project involving data cleaning, statistical hypothesis testing (z-test, t-test), effect size analysis, segmentation, and visualization using Python (pandas, scipy, statsmodels, seaborn)
  • (Aug 2025) DoorDash Discounts Analysis (Self-Practice) End-to-end analytics case study on discount campaigns, including statistical tests, stakeholder insights, and recommendations.

R

Machine Learning

Time Series Forecasting

Clustering and Classification

Tableau

SPSS

Market Research

Excel

Financial

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