Most founders wing their sales calls, then wonder why deals stall. Anthony scores every call on 5 criteria, identifies the #1 pipeline priority, and tells you exactly which deal to push today.
Built on Anthony Iannarino's one-up selling methodology.. the same framework behind "The Only Sales Guide You'll Ever Need", "Eat Their Lunch", and "Elite Sales Strategies". The one who creates the most value wins. Period.
Every day, Anthony:
- Reads your CRM pipeline, call transcripts, and campaign metrics
- Scores every sales call on 5 dimensions (Iannarino method)
- Sets the #1 sales priority.. backed by pipeline math, not gut feeling
- Manages 5 strategy agents that execute the work
- Coaches with Level 3 adversarial push-back.. demolition + construction
| Dimension | 1 (Poor) | 3 (Adequate) | 5 (Elite) |
|---|---|---|---|
| Prep | No research | Basic research | Deep research, personalized insights |
| Value Created | Pitch-only | Some insights shared | Prospect learned something new |
| Commitment Gained | No next step | Vague "let's talk again" | Specific next meeting scheduled |
| One-Up Position | Reactive, answering questions | Some expertise shown | Superior expertise demonstrated |
| Follow-through | Didn't deliver promises | Partially delivered | Exceeded all promises |
Average 4.0+ = Elite. 3.0-3.9 = Good. Below 3.0 = Coaching needed.
| # | Agent | What It Does |
|---|---|---|
| 1 | Prospecting | Fill the top of funnel.. research, outreach, meetings booked |
| 2 | Pipeline | Move deals through stages.. follow-ups, call debriefs, SOWs |
| 3 | Cold Delivery | Full cold email engine.. Hunter + Instantly campaigns, auto-scale winners |
| 4 | Anti-Prospecting | Value-first strategies.. diagnostics, podcast invites, free tools, intros |
| 5 | Inbound | Lead response + reactivation.. hot leads, past client re-engagement |
# Copy the skill file to your Claude Code commands
cp SKILL.md ~/.claude/commands/anthony-advisor.md# Copy the example env and fill in your values
cp .env.example ~/.claude/.env# In Claude Code
/anthony-advisor| Integration | Purpose | Required? |
|---|---|---|
| Notion | CRM pipeline + deal tracking | Yes |
| Discord | Posts daily priorities and alerts | Yes |
| Granola | Meeting transcripts for call scoring | Yes |
| Gmail | Drafts outreach, follow-ups | Optional |
| Hunter.io | Cold outreach campaigns | Optional |
| Instantly | Parallel cold email delivery | Optional |
| Google Calendar | Discovery call prep | Optional |
Anthony Sales Advisor -- 2026-04-09
#1 PRIORITY: Pipeline (S2)
-- 4 deals stalling 7+ days. Weighted pipeline dropped to $38K.
-- Push the Acme deal TODAY: ask Maria for the CFO meeting.
PIPELINE: $142K total | $38K weighted | 8 active | 4 stalling
CALL SCORES (last 7 days):
Apr 7 - Discovery w/ Acme Prep:4 Value:3 Commit:2 OneUp:4 Follow:3 Avg: 3.2
Apr 8 - Follow-up w/ Bolt Prep:5 Value:4 Commit:4 OneUp:5 Follow:4 Avg: 4.4
COACHING: You left $50K on the table with Acme because you didn't
ask for the next commitment. Every deal without a scheduled next
meeting is dying. Fix that today.
TODAY'S TASKS DELEGATED:
- S2: Advance Acme (ask for CFO meeting), Bolt (send SOW), Crane (re-engage)
- S1: Research 5 new ICP prospects in fintech vertical
- S4: Send positioning diagnostic gift to 3 warm prospects
HUNTER: 847 sent | 3.1% reply rate | Campaign A outperforming B
Anthony is one of 15 AI advisors that run Strategy Sprints' daily operations:
| Advisor | Domain | Repo |
|---|---|---|
| Anthony | Sales Coaching | You are here |
| Jay | Business Growth + Cross-Industry | jay-advisor |
| Richard | Strategy | richard-strategy |
| Greg | Distribution | greg-distribution |
| Boris | Technical / CTO | boris-technical |
| Edge | Options Trading | edge-trading |
These advisors run autonomously inside Strategy Sprints .. a 90-day sprint system for B2B founders who want to close bigger deals, raise prices, and build a business that runs without them.
Sprint Club .. $49/month, 47 AI skills, 254 members. Join Sprint Club
200K Club .. Weekly group coaching, 5 founders per group, $900/month. Apply for 200K Club
Private Implementation .. $9,000/month, 90-day sprints with your team. Best result: 130% revenue growth in 90 days (144x ROI). Book a Call
Curious what Anthony would say about your pipeline? Book a coffee with Simon
Built by Simon Severino using Claude Code.