adcontextprotocol · bokelley · Sep 16, 2025 · Sep 16, 2025
diff --git a/docs/media-buy/targeting-dimensions.md b/docs/media-buy/targeting-dimensions.md
@@ -34,7 +34,6 @@ These are provided to AXE but not available for overlay targeting:
 - **timezone**: User's timezone (required for dayparting calculations)
 - **postal_code**: Full postal/ZIP code
 - **postal_district**: First part of postal code
-- **lat_long**: Geographic coordinates
 
 ## Audio Channel
 

diff --git a/docs/media-buy/targeting.md b/docs/media-buy/targeting.md
@@ -81,13 +81,12 @@ Basic time-based impression suppression:
 ```json
 {
   "frequency_cap": {
-    "suppress_minutes": 30,    // Suppress for 30 minutes after impression
-    "scope": "media_buy"       // Apply at media_buy or package level
+    "suppress_minutes": 30    // Suppress for 30 minutes after impression (applied at package level)
   }
 }
 ```
 
-**Note**: This provides simple suppression. More sophisticated frequency management (cross-device, complex attribution windows, household-level) is handled by the AXE layer.
+**Note**: This provides simple suppression at the package level. More sophisticated frequency management (cross-device, complex attribution windows, household-level) is handled by the AXE layer.
 
 ### Custom Platform Targeting
 
@@ -142,8 +141,7 @@ Media buys apply targeting through the overlay:
     "geo_region_any_of": ["CA", "NY"],
     "audience_segment_any_of": ["3p:sports_fans"],
     "frequency_cap": {
-      "suppress_minutes": 30,
-      "scope": "media_buy"
+      "suppress_minutes": 30
     }
   }
 }
@@ -204,8 +202,7 @@ Example error:
     ]
   },
   "frequency_cap": {
-    "suppress_minutes": 180,  // 3 hours
-    "scope": "package"       // Applied at package level for CTV
+    "suppress_minutes": 180  // 3 hours (applied at package level for CTV)
   }
 }
 ```

diff --git a/docs/media-buy/tasks/create_media_buy.md b/docs/media-buy/tasks/create_media_buy.md
@@ -45,7 +45,6 @@ Create a media buy from selected packages. This task handles the complete workfl
 | `geo_region_any_of` | string[] | No | Target specific regions/states |
 | `geo_metro_any_of` | string[] | No | Target specific metro areas (DMA codes) |
 | `geo_postal_code_any_of` | string[] | No | Target specific postal/ZIP codes |
-| `geo_lat_long_radius` | object | No | Target by geographic coordinates and radius |
 | `device_type_any_of` | string[] | No | Target specific device types (desktop, mobile, tablet, connected_tv, smart_speaker) |
 | `os_any_of` | string[] | No | Target specific operating systems (windows, macos, ios, android, linux, roku, tvos, other) |
 | `browser_any_of` | string[] | No | Target specific browsers (chrome, firefox, safari, edge, other) |
@@ -60,15 +59,13 @@ Create a media buy from selected packages. This task handles the complete workfl
 |-----------|------|----------|-------------|
 | `total` | number | Yes | Total budget amount |
 | `currency` | string | Yes | ISO 4217 currency code (e.g., "USD", "EUR", "GBP") |
-| `daily_cap` | number | No | Daily budget cap (null for no limit) |
-| `pacing` | string | No | Pacing strategy: `"even"`, `"asap"`, or `"front_loaded"` (default: `"even"`) |
+| `pacing` | string | No | Pacing strategy: `"even"` (allocate remaining budget evenly over remaining time), `"asap"` (spend remaining budget as quickly as possible), or `"front_loaded"` (allocate more remaining budget earlier) - default: `"even"` |
 
 ### Frequency Cap Object
 
 | Parameter | Type | Required | Description |
 |-----------|------|----------|-------------|
-| `suppress_minutes` | number | Yes | Minutes to suppress after impression |
-| `scope` | string | No | Apply at `"media_buy"` or `"package"` level |
+| `suppress_minutes` | number | Yes | Minutes to suppress after impression (applied at package level) |
 
 ## Response (Message)
 
@@ -156,7 +153,6 @@ The AdCP payload is identical across protocols. Only the request/response wrappe
     "budget": {
       "total": 100000,
       "currency": "USD",
-      "daily_cap": 5000,
       "pacing": "even"
     }
   }
@@ -292,7 +288,6 @@ await a2a.send({
             "budget": {
               "total": 100000,
               "currency": "USD",
-              "daily_cap": 5000,
               "pacing": "even"
             }
           }
@@ -582,8 +577,7 @@ data: {"status": {"state": "completed"}, "artifacts": [...]}
         "axe_include_segment": "x7h4n",
         "signals": ["auto_intenders_q1_2025"],
         "frequency_cap": {
-          "suppress_minutes": 30,
-          "scope": "package"
+          "suppress_minutes": 30
         }
       }
     },
@@ -625,7 +619,6 @@ data: {"status": {"state": "completed"}, "artifacts": [...]}
       "budget": {
         "total": 75000,
         "currency": "USD",
-        "daily_cap": 2500,
         "pacing": "even"
       },
       "targeting_overlay": {
@@ -634,8 +627,7 @@ data: {"status": {"state": "completed"}, "artifacts": [...]}
         "axe_include_segment": "x3f9q",
         "axe_exclude_segment": "x2v8r",
         "frequency_cap": {
-          "suppress_minutes": 60,
-          "scope": "package"
+          "suppress_minutes": 60
         }
       }
     }
@@ -647,7 +639,6 @@ data: {"status": {"state": "completed"}, "artifacts": [...]}
   "budget": {
     "total": 75000,
     "currency": "USD",
-    "daily_cap": 2500,
     "pacing": "even"
   }
 }

diff --git a/docs/media-buy/tasks/update_media_buy.md b/docs/media-buy/tasks/update_media_buy.md
@@ -286,7 +286,7 @@ data: {"artifacts": [{"name": "update_confirmation", "parts": [{"kind": "text",
 ```
 
 #### Response - Immediate Update
-**Message**: "Campaign updated successfully. Budget increased from $50,000 to $75,000 (+50%), giving you more reach for the extended flight through February 28. CTV package switched to front-loaded pacing to maximize early delivery, while audio package has been paused. Changes take effect immediately."
+**Message**: "Campaign updated successfully. Budget increased from $50,000 to $75,000 (+50%), giving you more reach for the extended flight through February 28. CTV package switched to front-loaded pacing to allocate more remaining budget earlier in the remaining campaign period, while audio package has been paused. Changes take effect immediately."
 
 **Payload**:
 ```json
@@ -458,7 +458,7 @@ For A2A implementations, task status is delivered via:
 - Budget increases may require approval based on publisher policies
 - Pausing a campaign preserves all settings and can be resumed anytime
 - Package-level updates override campaign-level settings
-- Some updates may affect pacing calculations and delivery patterns
+- Some updates may affect how remaining budget is allocated over remaining time
 
 ## Platform Implementation
 

diff --git a/docs/reference/data-models.md b/docs/reference/data-models.md
@@ -103,7 +103,6 @@ interface Targeting {
   signals?: string[];
   frequency_cap?: {
     suppress_minutes: number;
-    scope: 'media_buy' | 'package';
   };
 }
 ```

diff --git a/static/schemas/v1/core/budget.json b/static/schemas/v1/core/budget.json
@@ -16,11 +16,6 @@
       "pattern": "^[A-Z]{3}$",
       "examples": ["USD", "EUR", "GBP"]
     },
-    "daily_cap": {
-      "type": ["number", "null"],
-      "description": "Daily budget cap (null for no limit)",
-      "minimum": 0
-    },
     "pacing": {
       "$ref": "/schemas/v1/enums/pacing.json"
     }

diff --git a/static/schemas/v1/core/frequency-cap.json b/static/schemas/v1/core/frequency-cap.json
@@ -2,16 +2,13 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/v1/core/frequency-cap.json",
   "title": "Frequency Cap",
-  "description": "Frequency capping settings",
+  "description": "Frequency capping settings for package-level application",
   "type": "object",
   "properties": {
     "suppress_minutes": {
       "type": "number",
       "description": "Minutes to suppress after impression",
       "minimum": 0
-    },
-    "scope": {
-      "$ref": "/schemas/v1/enums/frequency-cap-scope.json"
     }
   },
   "required": ["suppress_minutes"],

diff --git a/static/schemas/v1/core/targeting.json b/static/schemas/v1/core/targeting.json
@@ -34,31 +34,6 @@
         "type": "string"
       }
     },
-    "geo_lat_long_radius": {
-      "type": "object",
-      "description": "Target by geographic coordinates and radius",
-      "properties": {
-        "latitude": {
-          "type": "number",
-          "minimum": -90,
-          "maximum": 90,
-          "description": "Latitude coordinate"
-        },
-        "longitude": {
-          "type": "number",
-          "minimum": -180,
-          "maximum": 180,
-          "description": "Longitude coordinate"
-        },
-        "radius_km": {
-          "type": "number",
-          "minimum": 0.1,
-          "description": "Radius in kilometers"
-        }
-      },
-      "required": ["latitude", "longitude", "radius_km"],
-      "additionalProperties": false
-    },
     "audience_segment_any_of": {
       "type": "array",
       "description": "Audience segment IDs to target",

diff --git a/static/schemas/v1/enums/frequency-cap-scope.json b/static/schemas/v1/enums/frequency-cap-scope.json
@@ -4,9 +4,8 @@
   "title": "Frequency Cap Scope",
   "description": "Scope for frequency cap application",
   "type": "string",
-  "enum": ["media_buy", "package"],
+  "enum": ["package"],
   "enumDescriptions": {
-    "media_buy": "Apply frequency cap across the entire media buy",
     "package": "Apply frequency cap at the package level"
   }
 }
diff --git a/static/schemas/v1/enums/pacing.json b/static/schemas/v1/enums/pacing.json
@@ -6,8 +6,8 @@
   "type": "string",
   "enum": ["even", "asap", "front_loaded"],
   "enumDescriptions": {
-    "even": "Spend budget evenly over the campaign duration",
-    "asap": "Spend budget as quickly as possible",
-    "front_loaded": "Spend more budget at the beginning of the campaign"
+    "even": "Allocate remaining budget evenly over remaining campaign duration (default)",
+    "asap": "Spend remaining budget as quickly as possible",
+    "front_loaded": "Allocate more remaining budget earlier in the remaining campaign period"
   }
 }
diff --git a/tests/example-validation.test.js b/tests/example-validation.test.js
@@ -159,8 +159,7 @@ const exampleData = {
   },
 
   frequencyCap: {
-    "suppress_minutes": 1440,
-    "scope": "media_buy"
+    "suppress_minutes": 1440
   },
 
   format: {