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Build simulation model based on past data of a CD store. Hence, predict the impact of different marketing campaigns.

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DSA1631_CDNOWSimulation

This is the second project for my Python-Tableau module.

Using a simple stochastic model of buyer behavior based on "Forecasting Repeat Sales at CDNOW: A Case Study," from Fader and Peter, we analysed real purchase data from the online music retailer CDNOW to quantify the benefits and effects of different marketing campaigns scenarios.

You can find the paper here: Focasting sales at CDNOW

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Build simulation model based on past data of a CD store. Hence, predict the impact of different marketing campaigns.

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