Add Oldham market research and expansion strategy document

[stefan-burke]

Summary

Added comprehensive market research and strategic planning document for expanding Renegade Solar's service area into Oldham, Greater Manchester.

Changes

• New file: OLDHAM-MARKET-RESEARCH.md — A detailed 420-line market analysis and expansion guide covering:
  • Market opportunity assessment (proximity, housing stock, council backing, available grants)
  • Competitive landscape analysis (8+ local competitors with strengths/weaknesses)
  • Renegade's competitive advantages and key messaging points
  • Proposed new pages for Oldham and neighbourhood-specific content
  • Technical research findings on east-west roofs, stone slate installations, consumer unit upgrades, battery viability, and conservation areas
  • 24 strategic questions for Ashley to provide local expertise and real-world experience
  • SEO keyword targets and content hooks

Key Details

• Identifies Oldham as a high-potential market: 96,000 households, 48.8% terraced housing (Renegade's core strength), strong council green energy backing, and only 13 minutes from Prestwich
• Provides detailed competitive analysis of 8+ active installers in the area
• Outlines proposed content structure: 1 location root page + 4 service-location pages, with Phase 2 neighbourhood pages for Chadderton, Royton, Shaw, Lees, and Saddleworth
• Separates research into two parts: Part A (factual/technical findings for Ashley to verify) and Part B (strategic questions only Ashley can answer based on local experience)
• Includes specific data on property types, pricing, energy savings, grant eligibility, and commuter economics relevant to Oldham

This document serves as the foundation for the Oldham expansion strategy and will guide content creation and market positioning.

https://claude.ai/code/session_012AS4bdn4ajMsGxffRow5SE