Adds a "Customers who bought this product also bought..." section to every product page, allowing cross-sells of frequent products that are bought together.
It is based on the popular FP-Growth pattern mining algorithm to look for solid cross-selling recommendations.
In 2006, Amazon CEO Jeff Bezos revealed that an incredible 35% of sales were a direct result of cross-sells. This module is an starting point for anyone that wants to use cross-selling for increasing its revenue.
Install as an standard Prestashop module, the installation can take a while as it creates the pattern database.
Download stable version here: https://raw.githubusercontent.com/jgc31416/improved-crossselling/master/bin/improvedcrossselling.zip
- It has been tested in Prestashop v1.5 - 1.6, do not use with other versions.
- You should update the pattern database at least once a week.
- Cross-selling products are displayed ordered by the strength of the relation with the given product.
- More info on cross-selling: https://en.wikipedia.org/wiki/Cross-selling
- More info on Fp-Growth: https://en.wikibooks.org/wiki/Data_Mining_Algorithms_In_R/Frequent_Pattern_Mining/The_FP-Growth_Algorithm