Business Data Analysis

User Story

As a data analyst, I want to analyze and interpret a specific data set so that I can effectively communicate insights and actionable recommendations to stakeholders and demonstrate my data analysis skills.

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Exercise Overview

1. Data Exploration

• Objective: Explore the provided data set to gain initial insights.
• Result: Summary of Data Exploration

2. SQL Queries

• Objective: Use SQL to extract valuable insights from the data.
• Result:
  • Fetch Growth by Year
  • Top Brands by Established Users
  • Top Brands for Users Over 21

3. Communication with Stakeholders

• Objective: Communicate key findings and recommendations to stakeholders in a clear and concise manner.
• Result: Example Stakeholder Message

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Data Visualization

View the interactive Tableau Dashboard here:
Business Data Summary - Laura Sieck

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Demo

DataDemo.mov

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Questions?

Feel free to contact me on GitHub.