A beginner-friendly knowledge base for learning Amazon PPC advertising from scratch.
Built for students, aspiring Amazon advertising specialists, and anyone who wants to understand how Amazon PPC works — without the agency jargon or internal playbooks.
Complete beginners: Start at Section 1: Foundations and work forward.
Have some experience? Jump to the section you need:
| Your goal | Start here |
|---|---|
| Understand what PPC is | 1.1 What is Amazon PPC |
| Set up campaigns correctly | 2. Account Architecture |
| Learn campaign types | 3. Campaign Types |
| Master keyword targeting | 4. Targeting & Match Types |
| Do keyword research | 5. Keyword Research |
| Set and manage bids | 6. Bidding Strategies |
| Manage budgets | 7. Budget Management |
| Read metrics and reports | 10. Metrics & KPIs |
| Prepare for certification | 26. Career & Certification |
- 25 topic sections covering every aspect of Amazon PPC
- 120+ pages of beginner-friendly explanations with real examples
- Glossary of every PPC term and acronym
- Formulas and calculators you'll use on the job
- Case studies with real campaign data
- Career guidance including certification paths
This is a student-only resource. Agency operations, client communication playbooks, team management guides, and internal SOPs have been removed. This wiki is purely educational.
Read online: projectamazonph.github.io/Amazon-PPC-Student-Wiki
Read offline:
git clone https://github.com/projectamazonph/Amazon-PPC-Student-Wiki.git
cd Amazon-PPC-Student-Wiki
pip install -r requirements.txt
mkdocs serveOpen the local URL printed in your terminal.
ProjectAmazonPH — training Filipino virtual assistants to become Amazon advertising specialists.
| Layer | Technology |
|---|---|
| Format | Markdown |
| Generator | MkDocs (Python) |
| Theme | Material for MkDocs |
| Hosting | GitHub Pages |
| Offline | pip + mkdocs serve |
git clone https://github.com/projectamazonph/Amazon-PPC-Student-Wiki.git
cd Amazon-PPC-Student-Wiki
pip install -r requirements.txt
mkdocs serveSee codegraphs/Amazon-PPC-Student-Wiki.md for the full dependency graph.