⚠️ LEGACY / SUPERSEDED — This repository is no longer the canonical version.

👉 Use the actively maintained project instead:

• AMPH Academy v2 → https://github.com/projectamazonph/amph-v2 (flagship training platform)
• Amazon PPC Student Wiki → https://github.com/projectamazonph/Amazon-PPC-Student-Wiki (knowledge base)

This repo is kept online for reference only and will be archived once v2 ships. No new features or fixes here.

The Amazon PPC Wiki

A beginner-friendly, operator-ready knowledge base for Amazon PPC training, agency operations, and future app integration.

This repo was generated from the expanded Amazon PPC Wiki manual and is designed to work as:

• a GitHub wiki-style documentation repo,
• a MkDocs static knowledge base,
• a training library for VAs and junior strategists,
• a structured data source for simulators, quizzes, and future tools.

Start here by role

• Beginner VA: Start with Sections 1-4, then 5-11, then 22.
• Junior Strategist: Read Sections 1-11, then 14-15, 18, 22-23.
• Senior Strategist: Read the core sections, then 12-13, 17, 21, 25, and 32.
• Brand Owner: Read Sections 1, 3, 10, 14-15, 18, 20, and 23.
• Agency Owner: Read Sections 2, 10-11, 16-17, 22-23, 26-27, and 32.

Repo map

• docs/sections/ - all wiki pages as Markdown.
• docs/glossary/ - A-Z PPC terms and acronyms.
• docs/appendix/ - formulas, calculators, and reference material.
• docs/training/ - learning aids, quiz model, teaching guide model, handout model.
• docs/app-layer/ - content-as-data and simulator integration notes.
• data/ - machine-readable page index, glossary, formulas, quizzes, scenarios, and prerequisite graph.
• schemas/ - JSON Schemas for app-facing content.
• templates/ - reusable wiki page, changelog, quiz, and scenario templates.
• scripts/ - validation and export helpers.

Naming convention

Every page should keep these fields in YAML frontmatter:

​`yaml page_id: "1-1" title: "What is Amazon PPC" learner_level: "Foundational" topic_tags: ["amazon-ppc", "foundations"] estimated_time_minutes: 15 owner: "PPC Training Team" review_cycle: "Quarterly" last_verified_against_live_console: null ​`

Local preview

​`bash python -m venv .venv source .venv/bin/activate pip install -r requirements.txt mkdocs serve ​`

Open the local URL MkDocs prints in your terminal.

Generated source

Built from Amazon_PPC_Wiki_Fresh_Graduate_Guide_EXPANDED.docx.

Complete Data-Filled Guide merge

This repo now includes the beginner-friendly complete guide content merged into the numbered wiki section pages. A consolidated copy lives at docs/complete-data-filled-guide.md, while the operational content is split across docs/sections/* for normal wiki navigation.

Key additions:

• Detailed beginner explanations by section
• Practical workflows and operator checklists
• Expanded glossary and formulas
• Sample quizzes and simulator scenarios
• Versioned content notes for app/LMS reuse

📊 Codegraph

See codegraphs/Amazon-Wiki.md for the full dependency graph.