projectamazonph · projectamazonph · Jul 16, 2026 · Jul 16, 2026 · Jul 16, 2026 · coderabbitai
diff --git a/content/curriculum/modules/0-onboarding/0.1-welcome.mdx b/content/curriculum/modules/0-onboarding/0.1-welcome.mdx
@@ -1,5 +1,5 @@
 ---
-title: "What Is Amazon PPC (And Why Should You Care?)"
+title: "Welcome. Your Path to Amazon PPC Work"
 slug: "0.1-welcome"
 moduleNumber: 0
 lessonNumber: 1
@@ -8,80 +8,86 @@ estimatedMinutes: 8
 xpReward: 50
 ---
 
-# What Is Amazon PPC (And Why Should You Care?)
+# Welcome. Your Path to Amazon PPC Work
 
-Picture this. You're scrolling through Amazon looking for a new phone case. The first four results at the top of the page — the ones you see before anything else — are **ads**. Someone paid Amazon to be there. Every time you click one of those ads, that seller pays a small fee. Even if you don't buy anything.
+## What you can do after this lesson
 
-That's PPC — **Pay-Per-Click**. You pay only when someone clicks. Not when they see it. Not when they scroll past. Only when they actually click.
+Explain what an Amazon PPC virtual assistant does, name the three courses ahead of you, and describe the work loop you'll use in every lesson and tool.
 
-> 🎯 **Analogy**: PPC is like renting a prime spot at a busy farmer's market. You pay the market owner a flat fee for the best table. Then every time someone walks up and picks up your product (clicks), you pay a small fee. If nobody stops by, you pay nothing. If 50 people stop by, you pay 50 small fees — but if 10 of them buy, you've made your money back and then some.
+## The job in one sentence
 
-## Why PPC Matters
+An Amazon PPC VA reads account data, makes a defensible advertising decision, makes the approved change, and explains it in plain English.
 
-Amazon is where people go to **buy things**. They're not browsing social media or watching videos. They have their credit card out. They're typing "stainless steel water bottle" because they want one — right now.
+Amazon PPC (Pay-Per-Click) is Amazon's Sponsored Products, Sponsored Brands, and Sponsored Display advertising system. A seller pays each time a shopper clicks their ad, not each time it's shown. Your job is running that system on a client's behalf, safely.
 
-PPC lets sellers put their products in front of those ready-to-buy shoppers at the exact moment they're searching. It's the most direct path from "I want this" to "I bought this."
+## This is not a memorization course
 
-Here's the part that makes PPC a **career skill**: There are over 2 million active Amazon sellers worldwide, and most of them need help running their ads. They don't have time to learn all the math, strategy, and optimization. That's where someone like you comes in.
+Amazon PPC has formulas, reports, settings, and acronyms. You'll learn them. The real skill is knowing what to do when the numbers change.
 
-## What You'll Be Able to Do
+For example, a campaign can have a high ACoS (Advertising Cost of Sales, ad spend divided by ad sales) for different reasons:
 
-By the end of this course, you'll be able to:
+- The campaign bought clicks from the wrong searches.
+- The product page didn't convince shoppers to buy.
+- The keyword converts, but the cost per click is too high.
+- The campaign is in a planned launch phase and the client accepts a higher cost for now.
 
-- **Explain every PPC metric** to a client using plain language they understand
-- **Build real campaign structures** — organized, optimized, and profitable
-- **Make smart bidding decisions** based on data, not guesswork
-- **Find and eliminate wasted ad spend** by reading search term reports
-- **Manage a client's ad budget** like it was your own money
+The number alone doesn't tell you which one it is. You need a work loop.
 
-These aren't theoretical skills. After this course, you can take on freelance PPC clients or land a job as an Amazon advertising specialist.
+## Your work loop
 
-## How This Course Works
+- **Read.** Check the objective and the data.
+- **Decide.** Identify the likely problem and the safest next step.
+- **Change.** Make the approved update in the account, or in one of this platform's tools while you're still practicing.
+- **Explain.** Record what changed, why it changed, and when you'll review it.
 
-> 💡 **This isn't a watch-and-forget course.** You'll learn a concept, then immediately practice it in one of five hands-on tools. Think of it like flight training — pilots don't just read textbooks. They get in a cockpit and fly.
+This loop is what separates a VA who guesses from one a client keeps on retainer. It also makes handovers easier when another VA, a manager, or the client needs to understand your decision later.
 
-Here's the cycle:
+## The three courses
 
-1. **Learn** — Read a short lesson (like this one!)
-2. **Practice** — Open a tool and make real decisions on a scenario
-3. **Get feedback** — See your score, read explanations, understand mistakes
-4. **Level up** — Earn XP and badges as you improve
+| Course | Promise | You'll build |
+|---|---|---|
+| PPC Foundations | You can support a safe Sponsored Products launch and explain the numbers behind it. | A listing-readiness checklist, a profitability and max-CPC worksheet, a keyword map, and a campaign-build rationale. |
+| Accelerated Mastery | You can run a structured weekly optimization cycle and report the outcome. | A search-term action log, a bid-change plan, a budget decision log, and a one-page client report. |
+| Ultimate Transformation | You can present a small account plan and operate like a dependable junior PPC specialist. | A reviewed portfolio, a recorded walkthrough, and an interview-ready story. |
 
-### The Five Practice Tools
+You're starting Module 0 of PPC Foundations. Each course unlocks in order, and each module inside a course unlocks after you finish the one before it.
 
-| Tool | What You'll Practice | The Skill You'll Build |
-|-----------|---------------------|----------------------|
-| **Campaign Builder** | Build Sponsored Products, Brands, Display, and Sponsored TV campaigns | Campaign architecture |
-| **Bid Elevator** | Adjust keyword bids against real performance data | Bid strategy & math |
-| **Search Term Triage** | Triage search terms: keep, pause, negate, or optimize bid | Search term analysis & optimization |
-| **Listing Audit** | Score a listing on title, bullets, images, A+ content | Conversion diagnosis |
-| **Keyword Research** | Categorize keywords as primary, secondary, or negative | Keyword targeting |
+You won't leave this course with only a certificate. You'll leave with the work samples in the table above, plus the practice reps behind them. Keep your worksheets organized as you go. They show how you think, not just what you remember.
 
-### Track Your Progress
+## How a lesson works
 
-- **XP & Levels** — Track your progress and unlock new content
-- **Badges** — Earn achievements as you hit milestones
+Every lesson in this course follows the same shape:
 
-## What PPC Actually Looks Like
+1. Learn the decision, with a worked example using real numbers.
+2. Work through a realistic case yourself, before you see the answer.
+3. Practice the skill in one of the five tools, when the module reaches that point.
+4. Explain the decision the way you would to a client.
+5. Check your understanding.
 
-Let's make this real. Here's what happens when an Amazon seller runs a PPC ad:
+You can repeat a lesson or a tool scenario as many times as you want. Repeating a task after feedback is practice, not failure.
 
-1. The seller picks a product — let's say a $25 silicone baking mat
-2. They tell Amazon: "Show my ad when people search for 'silicone baking mat'"
-3. They set a **bid** — "I'll pay up to $1.00 each time someone clicks"
-4. Amazon shows the ad in search results
-5. A shopper sees it, clicks, and visits the product page
-6. The seller pays $0.82 (less than the $1.00 bid — more on this later!)
-7. The shopper buys — the seller made a $25 sale from a $0.82 ad click
+## Your first professional habit
 
-That's PPC in 30 seconds. The rest of this course teaches you how to do that **profitably, consistently, and at scale**.
+Don't guess when information is missing.
 
-## Your First Mission
+Before you touch a PPC task, ask for the facts that control the decision:
 
-After you complete this lesson, you'll get a quick tour of the platform so you know exactly where everything is. Then you'll dive into Module 1, where you'll learn the metrics that every PPC manager lives and breathes by.
+- Product or ASIN.
+- Objective.
+- Budget.
+- Target ACoS, or the profitability rule the client uses.
+- Current stock position.
+- Price, offer, and promotion plans.
+- Any approved limits on bids, budgets, or campaign changes.
 
-> ⚠️ **Don't worry about memorizing anything yet.** This was the big picture. The details come in Module 1 — and they'll make way more sense now that you know what we're building toward.
+A good question protects a client's account. A fast, unsupported change can cost real money. Lesson 0.3 walks through this in detail with a sample client brief.
 
----
+## Client language
+
+Use this when you need information before starting work:
+
+> "Before I build the campaign, please confirm the product goal, daily budget, target ACoS, and whether the listing is in stock and ready to advertise. This helps me set safe bids and measure the result correctly."
+
+## Key takeaway
 
-*Welcome aboard! Next up: a quick tour of the platform so you can navigate like a pro.*
+Your job isn't pressing buttons quickly. It's making a safe, evidence-based decision, and making that decision easy for someone else to understand.
diff --git a/content/curriculum/modules/0-onboarding/0.2-platform-tour.mdx b/content/curriculum/modules/0-onboarding/0.2-platform-tour.mdx
@@ -1,5 +1,5 @@
 ---
-title: "Platform Tour & Navigation"
+title: "Platform Tour and Navigation"
 slug: "0.2-platform-tour"
 moduleNumber: 0
 lessonNumber: 2
@@ -8,68 +8,84 @@ estimatedMinutes: 8
 xpReward: 50
 ---
 
-# Platform Tour & Navigation
+# Platform Tour and Navigation
 
-Everything you need is one tap away. Let's take a quick tour so you know exactly where to find things.
+## What you can do after this lesson
 
-## The Bottom Nav — Your Four Stops
+Find your way around Project Amazon PH Academy, name the five practice tools and when each one unlocks, and describe what a real Amazon Ads Console session will eventually look like.
 
-On mobile, four tabs sit at the bottom of every screen:
+## The decision in one sentence
 
-| Tab | What It Does | When You'll Use It |
-|---------|-------------|-------------------|
-| **Home** | Your home base — shows progress, XP, and quick links | Every time you open the app |
-| **Courses** | Structured lessons organized by module | When you're learning new concepts |
-| **Tools** | Five hands-on practice tools | When you're ready to apply what you learned |
-| **Profile** | Your account and payments | When you need to manage your account |
+Before you touch a real client account, know where every skill lives in this platform, so you spend your study time on PPC decisions instead of hunting for buttons.
 
-> 💡 **Tip**: Open each tab now to see what's inside. Don't worry about understanding everything yet — you're just getting familiar with the layout.
+## Your four main sections
 
-## Home — The Big Picture
+The app has four sections, reachable from the navigation bar on every screen:
 
-Home answers one question: **"What should I do next?"**
+| Section | What it does | When you'll use it |
+|---|---|---|
+| Home | Your starting point. Shows what to do next and your XP progress. | Every time you open the app. |
+| Courses | Your enrolled courses, broken into modules and lessons, in order. | Whenever you're learning or reviewing a lesson. |
+| Tools | The five practice tools, each with its own scenario library. | Once a module unlocks the tool tied to it. |
+| Profile | Your account, enrollment, and payment history. | Managing your account or checking what you're enrolled in. |
 
-- **Progress card** — Shows your current level and XP
-- **Course cards** — Each course shows a progress bar and whether it's locked, in progress, or complete
+## Courses: your learning path
 
-## Courses — Your Learning Path
+The Courses section shows your enrolled courses. Inside each course, modules unlock in order: you finish Module 0 before Module 1 unlocks, Module 1 before Module 2, and so on. Each module lists its lessons and, where one exists, a knowledge-check quiz at the end.
 
-The Courses view shows every module in order. Right now that's:
+You're in PPC Foundations right now, Module 0. Here's the full module lineup:
 
-| Module | Title | What You'll Learn |
-|--------|-------|------------------|
-| 0 | Onboarding | Platform orientation, the work loop |
-| 1 | PPC Foundations | The Big Six metrics — CPC, ACoS, ROAS, and more |
-| 2 | Keyword Research | Match types, negatives, keyword grouping |
-| 3 | Listing Optimization | Listing anatomy, A+ content, conversion signals |
-| 4 | Campaign Architecture | Sponsored Products, Brands, Display, campaign structure |
-| 5 | Portfolio Strategy | Portfolios, budget pacing, seasonal strategy |
-| 6 | Bidding Lab | When and how much to bid |
-| 7 | Search Term Triage | Finding and fixing wasted ad spend |
-| 8 | Competitive Intelligence | Brand Analytics, share of voice, benchmarking |
+| Module | Title | What you'll learn |
+|---|---|---|
+| 0 | Onboarding | Platform orientation, the work loop, account safety, client briefs. |
+| 1 | PPC Foundations | The Big Six metrics: CPC, CTR, ACoS, TACoS, ROAS, CVR. |
+| 2 | Keyword Research | Match types, negatives, keyword grouping, the research workflow. |
+| 3 | Listing Optimization | Listing anatomy, A+ content, conversion signals. |
+| 4 | Campaign Architecture | Sponsored Products, Brands, and Display campaign structure. |
+| 5 | Portfolio Strategy | Portfolios, budget pacing, seasonal strategy. |
+| 6 | Bidding Lab | When and how much to bid. |
+| 7 | Search Term Triage | Finding and fixing wasted ad spend. |
+| 8 | Competitive Intelligence | Brand Analytics, share of voice, benchmarking. |
 
-Each module unlocks after you complete the one before it. This is on purpose — each module builds on the previous one.
+## Tools: where you practice
 
-## Tools — Where Theory Meets Practice
+A tool is a realistic practice scenario. It gives you a product, an objective, and a set of decisions to make, the same kind of decisions you'd face on a real client account. No client money is on the line while you practice.
 
-The five tools are where you **do the thing**, not just read about it.
+| Tool | What you practice | Unlocks around |
+|---|---|---|
+| Keyword Research | Sorting keywords into primary, secondary, and negative, to build the target list a campaign runs on. | Module 2, Keyword Research. |
+| Listing Audit | Scoring a product listing's title, images, and content for how well it can convert paid traffic. | Module 3, Listing Optimization. |
+| Campaign Builder | Building a Sponsored Products, Sponsored Brands, or Sponsored Display campaign structure. | Module 4, Campaign Architecture. |
+| Bid Elevator | Adjusting keyword bids against real performance data. | Module 6, Bidding Lab. |
+| Search Term Triage | Deciding keep, harvest, lower bid, negate exact, negate phrase, or watch for each search term in a report. | Module 7, Search Term Triage. |
 
-| Tool | What You'll Do |
-|-----------|----------------|
-| **Campaign Builder** | Build Sponsored Products, Brands, Display, and Sponsored TV campaigns |
-| **Bid Elevator** | Adjust keyword bids against real performance data |
-| **Search Term Triage** | Triage search terms: keep, pause, negate, or optimize bid |
-| **Listing Audit** | Score a listing on title, bullets, images, A+ content |
-| **Keyword Research** | Categorize keywords as primary, secondary, or negative |
+Each tool stays available after it unlocks, so you can replay a scenario any time you want more reps. Your best attempt counts toward badges and XP; reviewing a lower-scoring attempt is still useful practice.
 
-Pick a tool, then pick a scenario. Each scenario gives you a briefing, lets you make decisions, then scores your work with a breakdown you can review.
+## XP and badges
 
-> 💡 **Tip**: You can replay scenarios as many times as you want. Your best score counts for XP, but the real value is in reviewing your mistakes and learning from them.
+You earn XP for finishing lessons and tool scenarios. Badges recognize specific milestones, not just XP totals. A few examples you'll run into early:
 
-## XP and Badges
+- **First Steps**: completing your first lesson.
+- **Quiz Ace**: scoring 100% on a knowledge-check quiz.
+- **Week Warrior**: logging in seven days in a row.
 
-You earn XP by completing lessons and tool scenarios. XP adds up to your level, shown on Home and in your Profile. Badges unlock as you hit milestones — your first one appears after finishing Module 1.
+XP and badges track your progress. They don't replace the work samples listed in Lesson 0.1. Those are what you'll actually show a client or a hiring manager.
 
----
+## A preview of the real Amazon Ads Console
+
+Everything above is this platform. When you eventually work in a client's real Amazon Ads account, the layout is different, and Amazon changes it over time. Two things stay true regardless of the exact screen layout:
+
+- Campaign setup, keyword targeting, and bids live inside the advertising console, separate from Seller Central's inventory and order screens.
+- Performance reports (impressions, clicks, spend, sales, search terms) are what you'll read before making any change.
+
+Module 4 gives you a hands-on walkthrough tied to the Campaign Builder tool, once you know the metrics and targeting concepts that make the console screens make sense.
+
+## Client language
+
+Use this when a client asks how you're learning the platform:
+
+> "I'm working through structured modules with hands-on practice tools before touching your account, so the first changes I make are already backed by reps, not guesswork."
+
+## Key takeaway
 
-*You now know your way around the platform. Next up: your first look at the Campaign Builder tool so you can see what PPC practice looks like.*
+Four sections, five tools, one course path that unlocks in order. You don't need to memorize the console layout today. You need to know where your own practice reps happen.