SEO Tasks: Improve SEO Titles & Meta Descriptions #473
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CC: @AmandaPerino, @jathayde |
| @@ -23,7 +23,7 @@ | |||
| {% assign url = page.url | absolute_url %} | |||
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| <head> | |||
| <title>{{ site.title }} — {% if page.title %}{{ page.title }}{% else %}{{ site.description }}{% endif %}</title> | |||
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Title length should ideally be around 55-60 characters. Anything else might not be seen. 70 is considered the upper limit. How long are the site descriptions? I'd also put the page title before the Site title:
"Doximity Case Study — Ruby on Rails" as opposed to "Ruby on Rails — Doximity Case Study"
Again with truncation in search results, we want to ensure that the important detail is up front.
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I checked all the titles and shorten 2 of them to be <70. The descriptions are around 150 to 160 chars (a couple of them bit longer at over 200). The ones Ranker suggested in the doc are much longer, I reworded/shorten most of them (and awaiting tweaks from @AmandaPerino)
In terms of that specific line, yeah I'm removing the site.title - page.title thing, and only defaulting to site.title for pages where a page title is not found at all.
This PR addresses the issues mentioned in this Task
Note: I did not copy/paste all titles and descriptions as suggested in the spreadsheet (as some of the wording didn't quite match our style). I used my own words for the page descriptions, and I'm open to edits.