### IDFC FIRST BANK Case Study IIT Kanpur Challenge ## Problem Statement: The case study of a bank (referred to as Bank A) that provides an EMI option to its credit card clients is described in the problem statement. Customers may divide large purchases into smaller, more manageable monthly payments using the EMI feature while avoiding revolving interest. The bank provides EMIs at many points, including the point of sale, after a transaction, and as a balance-on-EMI plan for certain customers. While it oers a lucrative income stream through processing fees, interest, and foreclosure penalties, credit card issuers devote a lot of time and eort into ensuring that a high percentage of expenditures are turned into EMI. The promotion of Bank A's post-transaction EMI proposal to clients, however, was dicult. The bank established a contact center where representatives would make cold calls to consumers and promote the EMI facility because conversion rates from digital ads were low. This led to higher conversion rates but also higher expenses. To solve this problem, Bank A made the decision to only contact clients who were more likely to turn their transactions into EMIs, saving money on the expense of specialized agents. To assist Bank A in prioritizing its credit card transactions for EMI calling is the goal of the problem statement. In order to properly allocate its resources and increase income, the bank needs to determine which clients are most likely to choose EMI repayment.