Add ID Sync info to Google Ads Remarketing Lists Destination #6641
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pwseg
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pwseg
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Oct 29, 2024
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Proposed changes
ID Sync is available for this destination but with limitations.
ℹ ID Sync
Now with Segment's ID Sync feature, you can send additional identifiers to actions destinations. Since Google has a requirement on the limit of identifiers that can be sent in each request, the Google Ads Remarketing Lists destination can only be configured to send one additional identifier in its audience's payloads. If the Google Ads Remarketing Lists destination has already been receiving data from an audience, then configuring ID Sync on the destination afterwards will not be applied to the audience users retroactively, and would require a resync in order to add those identifiers to the entire user base. Contact Segment support if you would like to request a resync of your audience to its Google Ads Remarketing Lists destination with the newly enabled ID Sync configuration added.
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Related issues (optional)
Zendesk Ticket
KCS JIRA