Skip to content

Ortto (Actions) docs #7625

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Merged
merged 22 commits into from
Jun 5, 2025
Merged

Ortto (Actions) docs #7625

merged 22 commits into from
Jun 5, 2025

Conversation

xitonix
Copy link
Contributor

@xitonix xitonix commented May 19, 2025

Proposed changes

This is the initial documentation for the Ortto (Actions) integration we developed, and it's currently awaiting approval.

Merge timing

Once this pull request is merged please.

Related issues (optional)

segmentio/action-destinations#2912

@xitonix xitonix requested a review from a team as a code owner May 19, 2025 00:51
@xitonix xitonix requested a review from sade-wusi May 19, 2025 00:51
@sudojatin
Copy link
Contributor

@pwseg can I get approval on this PR

@pwseg
Copy link
Contributor

pwseg commented May 20, 2025

@pwseg can I get approval on this PR

Grabbing the ID then I'll get this approved and merged.

@pwseg pwseg added the new-integration Added a new source or destination label May 20, 2025
@xitonix
Copy link
Contributor Author

xitonix commented May 27, 2025

Hey team,

Just checking in on this PR — the related pull request has already been merged, so I was wondering if we could get this one merged as well when you get a chance.

Thanks so much!


**Ortto (Actions)** allows you to sync your Segment users with an Ortto Audience, enabling precise activation of rich, behavior-based segments—perfect for lifecycle marketing, retargeting, and large-scale personalization. You can manually create new audiences or use existing ones in Ortto, and dynamically add or remove contacts through profile upserts or activity tracking. This gives you real-time control over audience membership.

To prevent excessive churn, audience membership in Ortto is protected from frequent updates. When too many enter/exit events are received from Segment, Ortto aggregates these changes and updates the contact’s final audience state once per day.
Copy link
Contributor

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Do you have more info about what this limit is? for example, is it 10,000 events?

Copy link
Contributor Author

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Thanks, @forstisabella! I’ll double-check with the team on Monday, but I believe it’s two updates per minute. That said, I’m not sure we need to document it here since it’s more of an internal safeguard; but I’ll confirm ASAP.

Copy link
Contributor Author

Choose a reason for hiding this comment

The reason will be displayed to describe this comment to others. Learn more.

Updated the paragraph @forstisabella . Thank you.

@joe-ayoub-segment
Copy link
Contributor

hi @xitonix and @pwseg and @forstisabella the Destination ID is 682db7017819e7e055f55cb4

@xitonix
Copy link
Contributor Author

xitonix commented Jun 5, 2025

Hey @forstisabella. Thanks for the approval. I think we are ready to go ahead and merge the PR whenever possible please.

@forstisabella forstisabella merged commit c9e58be into segmentio:develop Jun 5, 2025
4 checks passed
Copy link
Contributor

github-actions bot commented Jun 5, 2025

Thank you for your contribution! Your pull request is merged, but may take a day or two to appear on the site.

@joe-ayoub-segment
Copy link
Contributor

hi @xitonix and @forstisabella - I just sense checked the doc online and it looks like it doesn't have any details about the Actions and fields included.

Also, I think it would be helpful to include some information about how to send an Audience to Ortto. There's an "audience_name" field which can be populated, which will ensure the Audience exists on the Ortto platform before Segment starts syncing data.

@forstisabella
Copy link
Contributor

hi @joe-ayoub-segment - the deploy will go live this afternoon (typically it's around 11am PST) and the Actions fields should populate then. I'll send you a Slack PM to get more context about the second request.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
Labels
new-integration Added a new source or destination
Projects
None yet
Development

Successfully merging this pull request may close these issues.

5 participants