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vadim-koenen/README.md

Vadim Koenen, MBA

Senior Marketing Automation & RevOps Leader focused on scalable B2B GTM systems, Marketo architecture, Salesforce alignment, 6sense ABM, lifecycle marketing, campaign operations, and demand generation infrastructure.

About

I’m Vadim Koenen, MBA, a marketing automation and RevOps professional with 12+ years of experience helping B2B teams build cleaner, more scalable revenue technology systems.

My work focuses on connecting marketing strategy with hands-on GTM execution across Marketo, Salesforce, 6sense, Salesloft, lifecycle marketing, ABM, campaign operations, lead scoring, routing logic, nurture programs, QA, attribution readiness, and reporting structure.

Focus Areas

  • Marketo program architecture, governance, and QA
  • Salesforce campaign alignment and lifecycle operations
  • 6sense ABM segmentation and intent-based campaign planning
  • Lead scoring, routing, nurture strategy, and data quality
  • Campaign operations documentation and optimization
  • RevOps-connected reporting and attribution readiness
  • Demand generation systems and GTM process improvement

Professional Portfolio

Primary site: https://vadimkoenen.com

GitHub Pages portfolio: https://vadim-koenen.github.io/

Core Tools & Platforms

Marketo
Salesforce
6sense
Salesloft
Marketing Automation
Revenue Operations
ABM
Demand Generation
Lifecycle Marketing
Campaign Operations
Marketing Analytics

Pinned Loading

  1. 6sense-marketo-routing-rules 6sense-marketo-routing-rules Public

    Routing rules and orchestration patterns for teams running 6sense alongside Marketo and Salesforce — translating account-level signals into person-level actions.

  2. marketo-audit-checklist marketo-audit-checklist Public

    A practical, field-tested checklist for auditing Marketo instances — for marketing ops leads, RevOps practitioners, and consultants.

  3. marketo-naming-conventions marketo-naming-conventions Public

    Working naming conventions for Marketo programs, campaigns, emails, landing pages, forms, fields, tokens, and folders — for teams that realized the absence of a convention is itself the convention.

  4. revops-scoping-questions revops-scoping-questions Public

    The set of questions I ask before quoting a RevOps engagement — for fractional RevOps leads, marketing ops consultants, and in-house GTM systems hires.

  5. scoring-model-design-patterns scoring-model-design-patterns Public

    Working patterns for behavior and fit scoring in B2B marketing automation — Marketo, Pardot, HubSpot, and platforms that follow the same model.

  6. awesome-revops awesome-revops Public

    A curated list of tools, communities, playbooks, and resources for revenue operations — Marketo, Salesforce, 6sense, ABM, lifecycle marketing, RevOps.