Propose a new K8s SemConv SIG project

.cspell.yaml

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 words:
     - Ashpole
     - Collibra
+    - Coralogix
     - DASD
     - Docu
     - datadog
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     - jemmic
     - keptn
     - kubecon
+    - k8sclusterreceiver
     - liatrio
     - lightstep
     - logz
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     - otep
     - otlp
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+    - Prometheus
     - paixão
     - pająk
     - passcodes

projects/k8s-semconv.md

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+# K8s Conventions Working Group
+
+## Background and description
+
+Kubernetes is the leading platform for Opentelemetry Collector deployment (80.6%) according
+to a recent [survey](https://opentelemetry.io/blog/2024/otel-collector-survey/#otel-components-usage).
+The OpenTelemetry community would like to stabilize k8s semantic conventions including k8s/container metrics
+in order to help the adoption of the respective OTel Collector receivers and processors.
+The goal of this SIG project is to work towards this direction.
+
+### Current challenges
+
+At the moment there is no specific effort to align the Collector's implementation with
+the K8s Semantic Conventions and at the same time there is no big trust that the K8s Semantic Conventions
+can be considered as stable.
+
+### Goals, objectives, and requirements
+
+The primary goal of this project is to focus on the defining a solid base in the K8s Semantic Conventions
+and work on adopting the Collector accordingly. Some of the issues that the group will be focusing are the following:
+
+* [META: Define Semantic Conventions for k8s metrics](https://github.com/open-telemetry/semantic-conventions/issues/1032)
+* [Clarify the brief of container.image.id](https://github.com/open-telemetry/semantic-conventions/issues/1236)
+* [Define rules for Kubernetes name and uid resource attributes](https://github.com/open-telemetry/semantic-conventions/issues/430)
+* [Add k8s.pod.ip attribute](https://github.com/open-telemetry/semantic-conventions/issues/1160)
+* [k8s: add metric for pod status conditions](https://github.com/open-telemetry/semantic-conventions/issues/1398)
+* [Proposal: Define mapping from k8s well-known labels to semconv](https://github.com/open-telemetry/semantic-conventions/issues/236)
+* [k8s: new attributes: CSI driver and volume handle](https://github.com/open-telemetry/semantic-conventions/issues/1119)
+* [[k8sclusterreceiver] refactoring pod status phase](https://github.com/open-telemetry/opentelemetry-collector-contrib/issues/24425)
+* [Align K8s SemConv with Entities work](https://github.com/open-telemetry/semantic-conventions/issues/1420)
+* [Associate K8s metrics with resource attributes](https://github.com/open-telemetry/semantic-conventions/issues/1421)
+* TBA
+
+## Deliverables
+
+* Introduce and stabilize k8s semantic conventions.
+* Update existing OpenTelemetry Collector components to conform with the stable conventions.
+
+## Staffing / Help Wanted
+
+We are seeking domain experts to work on the introduction and stability of the K8s Semantic Conventions.
+
+The goal is to follow @tedsuo's proposed [Semantic Convention Process](https://docs.google.com/document/d/1ghvajKaipiNZso3fDtyNxU7x1zx0_Eyd02OGpMGEpLE/edit#heading=h.xc2ft2cddhny).
+
+- Stage 1: Working Group Preparation
+- Stage 2: Stabilizing the Specification
+- Stage 3: Implementation
+
+## Timeline
+
+Timeline
+Stage 1 (Working Group Preparation) is happening now.
+
+Stage 2 (Stabilizing the Specification) will begin as soon as we have adequate
+staffing for this project, and we coordinate weekly
+meeting times (currently targeting X).
+
+Stage 3 (Implementation) will begin as soon as the k8s metrics and resource attributes are marked stable,
+and it should be relatively short we only need to update conformance to the specification for a few collector components.
+
+## Labels
+
+* area:k8s
+* area:containers
+
+### Required staffing
+
+**Project Leads:**
+
+- @ChrsMark (Elastic)
+- @dashpole (Google)
+
+**Domain Experts:**
+
+- @dmitryax (Splunk/Cisco)
+- @TylerHelmuth (Honeycomb)
+- @rogercoll (Elastic)
+- @jaronoff97 (Lightstep)
+- @povilasv (Coralogix)
+- @jinja2 (Splunk/Cisco)
+- ...
+
+**Sponsors:**
+
+- @jsuereth (Google)
+- @AlexanderWert (Elastic)
+
+**GC liaison:**
+
+**SemConv Maintainers:**
+
+- @open-telemetry/semconv-k8s-approvers
+
+**Collector's components code-owners:**
+
+- @dmitryax (Splunk/Cisco)
+- @TylerHelmuth (Honeycomb)
+- @povilasv (Coralogix)
+- @ChrsMark (Elastic)
+
+**Language specific maintainers:**
+
+## Project Board
+
+TBA
+
+## SIG Meetings and Other Info
+
+*meeting time*: biweekly on Wednesday 8:00am PDT (+1 week offset from the Prometheus WG)
+
+*meeting-notes*: (TBA)
+
+*cncf-slack*: For async conversation please use #otel-k8s-semconv-sig slack channel from official CNCF slack workspace.