This project analyzes online advertising performance using Exploratory Data Analysis, Hypothesis Testing, and Regression Analysis. It examines key metrics like click-through rates, conversion rates, and ad costs to uncover insights for optimizing ad spend and improving campaign efficiency. Built with Python, Pandas, Scikit-Learn, and Statsmodels.

AdInsights Dashboard: An interactive web dashboard built with Python (Flask, Pandas, Plotly) to visualize and analyze digital advertising performance. Allows filtering by gender, ad type, and location for detailed insights