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market-campaign

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mazba-ahamad / Uplift-Modeling-for-Treatment-Non-Responders-through-Multifaceted-Intervention-for-Cost-Optimization

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A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.

stata treatment-effects cost-optimization uplift-modeling uplift marketing-campaign non-response cost-minimization multifaceted-intervention market-campaign
  • Updated Dec 18, 2022
  • Jupyter Notebook

shubhamgoyal575 / AdCampaignAnalysis

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This project analyzes online advertising performance using Exploratory Data Analysis, Hypothesis Testing, and Regression Analysis. It examines key metrics like click-through rates, conversion rates, and ad costs to uncover insights for optimizing ad spend and improving campaign efficiency. Built with Python, Pandas, Scikit-Learn, and Statsmodels.

python google-adwords jupyter-notebook data-analysis facebook-ads hypothesis-testing regression-analysis null-hypothesis alternative-hypothesis market-campaign ad-performance
  • Updated Jan 3, 2025
  • Jupyter Notebook

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